The 2026 Shanghai Tourism Festival classic season runs from Sept 1 to Oct 6 and features 170 events across six themes: city classics, gourmet journey, Shanghai after dark, leisure trails, treasure markets, and arts & culture.

This guide highlights the "treasure markets" theme, showcasing markets across the city that combine sightseeing with shopping experiences.

National Day events in Chuansha Ancient Town

Chuansha Ancient Town hosts a series of cultural activities during the National Day holiday, featuring intangible cultural heritage displays, handmade crafts, traditional food, and folk experiences. Visitors can immerse themselves in the town's heritage and festive atmosphere.

When: Oct 1 to 7

Where: Chuansha Ancient Town, Pudong New Area

Sinan Fullmoon Week

Part of the Fuxing Art Season, Sinan Fullmoon Week features more than 70 brands across four themed zones, spanning food, cultural and creative products, intangible cultural heritage, and design, with extended opening hours until 10 pm. Two stages host moonlight concerts and international street performances, alongside art installations, literary exhibitions, garden yoga, and craft workshops.

When: Sept 30 to Oct 4

Where: Sinan Mansions area and Fuxing Park, Huangpu district

Neo World autumn adventure season

Centered on pop culture and contemporary Chinese cultural trends, the event features popular character-themed activities, an animation-themed market, cosplay parades, song-and-dance performances, decorated car displays, and stamp-collecting challenges.

When: Through late October

Where: Neo World Block venues including Guilin Park, The Ring Live shopping mall, and Jinhe Shangcheng in Xuhui district

Release Your Dopamine

Part of the 2026 Premier Hongqiao Carnival autumn program, Release Your Dopamine features immersive performances, interactive experiences, heritage crafts, and a creative market, inviting visitors to participate rather than watch.

When: Oct 1 to 7

Where: Xinhongqiao Central Garden, Changning district

Cangcheng Kaicang Festival

The festival recreates Cangcheng market streets from different periods, including the Ming (1368-1644) and Qing (1644-1911) dynasties, with exhibitions, live music, and photo spots. An immersive role-playing game lets visitors travel back 600 years to Cangcheng, and a theater program draws younger audiences.

When: Oct 1 to 4

Where: Cangcheng Langyuan Bridge, Songjiang district

Heritage Now Festival

The festival unfolds across five sections: lantern viewing, music, dining, markets, and workshops. Highlights include large light installations, performances on a boat stage, a waterfront market with more than 40 stalls, and intangible cultural heritage craft workshops that offer a modern take on traditional Chinese living.

When: Through Nov 8

Where: Panlong Xintiandi, Qingpu district

Orange-themed market on Changxing Island

Centered on oranges, the event brings together outdoor dining, creative crafts, social games, and a lively market featuring local farm produce and orange-inspired goods. Activities include an orange grove feast, workshops that turn orange peel into crafts, and orange-themed board games.

When: Through Oct 6

Where: Panshi village, Changxing town, Chongming district

Animation-themed market at Popome

Marking the anniversary of the Popome amusement park, the event features an animation and designer toy market with character merchandise, Chinese animation-inspired cultural and creative products, themed food, and stamp-collecting challenges with limited-edition rewards.

When: Through Oct 6

Where: Popome amusement park in Global Harbor, Putuo district

Source: Shanghai Municipal Administration of Culture and Tourism