Ideal for tackling Shanghai's summer heat in style, the newly released PIAO ZI YAO FA baseball caps come in two chic shades — Caramel Milk Tea, featuring the slogan "IT'S YOUR SIFF DAY!", and Iced Americano, adorned with the Shanghai dialect phrase "PIAO ZI YAO FA".  Offering both sun protection and a stylish upgrade to any outfit, they're a must-have for film fans on the move. 

Functional yet stylish, the new SIFF tote bags are a nod to classic collegiate color schemes. The medium-sized version features bold red, navy, and cream tones, while the large size combines cobalt blue, violet, and beige. These bags are great for both everyday commutes and longer outings, offering versatility and roomy compartments. Their eye-catching color-blocking makes you stand out while also paying tribute to the creative spirit of the festival.

With SIFF typically taking place during Shanghai's rainy early summer, these black-and-white umbrellas are both a necessity and a fashion statement. Made with strong attention to detail, the umbrellas are sleek on the outside and thoughtfully designed within. Whether you're dashing between venues or taking a leisurely stroll through the city's cinematic streets, the umbrellas make rainy days feel romantic — a nod to the poetic ambiance of a film lover's journey.

After gaining popularity in Japan last year, SIFF's phone lanyards are back by popular demand. Now available in four fresh colors, these accessories allow you to carry your phone hands-free — a practical upgrade during festival rush hours. This year also introduces shimmering, colorful phone chains that combine function and fashion.

SIFF has joined hands with five official partner cinemas of the SIFF — SHO, Grand Theatre, Lyceum Theatre, MOViE MOViE, and Tianshan Cinema — to launch the exclusive "Film City Shanghai" series acrylic magnet series. Each magnet features a design inspired by the distinctive architectural style of its respective theatre, offering cinephiles a collectible memento that captures the beauty of the city's cinematic landmarks beyond the silver screen.