Amorepacific is set to captivate attendees at the 8th China International Import Expo with its "Embrace Beauty, Embrace Innovation" products.

Marking its eighth consecutive year at the event, the global beauty leader plans to showcase a total of nearly 300 products, including over 20 new launches in China, spanning skincare, makeup, and personal care. This lineup underscores its commitment to innovation and consumer satisfaction.

A major highlight is the on-site debut of AESTURA, Amorepacific's professional skincare brand renowned for sensitive skin treatments, attracting significant attention.

The exhibition space creatively integrates technology with aesthetics, featuring the brand's iconic "camellia" motif. Two main zones, "Crafted Beauty" and "80 Years of Beauty Legacy", provide an immersive experience with technology sessions, a HERA makeup show, and livestreaming.

Coinciding with its 80th anniversary, Amorepacific unveiled its new vision, "Create New Beauty", reflecting its commitment to growth in the Chinese market.

The CIIE is believed to serve as a crucial platform for foreign companies looking to integrate into the Chinese market.

Amorepacific's participation in the CIIE has proved successful, with products like its Sulwhasoo Timetreasure collection becoming bestsellers. AESTURA has also expanded its presence through online flagship stores on Tmall and JD.com.

An Amorepacific spokesperson emphasized the company's commitment to delivering high-quality, personalized, and sustainable beauty experiences to Chinese consumers, deepening its local operations.

Source: Jiading district government