Shanghai retail alliance broadens global reach at CIIE
The collective procurement signing ceremony of the Large Retail Purchaser Alliance of Shanghai Trading Group was held at the National Exhibition and Convention Center (Shanghai) on Nov 8, as part of the ninth China International Import Expo.
The membership of the alliance has grown from 21 to 45 since its founding in 2018, strengthening its role as a bridge between global businesses and the Chinese market.
The Shanghai Trading Group has ranked first among local trading groups nationwide in intended transaction value for eight consecutive years. Over the years, the alliance has signed agreements for more than 250 projects at the expo.
Three members joined the alliance this year: Taobao Instant Commerce (Taobao Shangou), JD.com's Yihaodian Membership Store, and Shanghai No 1 Yaohan. Their addition further diversifies the alliance's membership across online platforms, supermarkets, and department stores, bringing together online and offline retail channels and creating more opportunities to connect domestic and international trade.
At this year's CIIE, the alliance has recorded 72 expressions of purchasing intent. Projects signed at the ceremony covered beauty, food, healthcare, and eyewear.
Through collective procurement and cross-sector cooperation, the alliance helps international brands forge partnerships with Shanghai retailers and expand their reach among Chinese consumers.