Culture

Haipai Culture

The term "Haipai", which translates to “Shanghai style”, was coined by a group of Beijing writers in the 1920s to describe certain Shanghai scholars and their style of embracing Western culture. The idea of Haipai has gradually evolved, with the culture becoming one of China’s most charming styles.

Jiangnan Culture

Shanghai is, in essence, the Jiangnan region. In modern times, European and American styles have had a significant impact on the development of Shanghai. However, when examining its development process, you cannot forget Shanghai’s historical connection to Jiangnan.

Revolutionary Legacy

Shanghai, the birthplace of the Communist Party of China, holds a significant role in the history of the Party's establishment. Looking back at the century-long journey of the Communist Party of China in Shanghai, the city not only witnessed the nurturing of the great spirit of party building but also enriched it through its cultural heritage.

Fashion Culture

Since the opening of its port in 1843, Shanghai has always been synonymous with "fashion" and considered a trendsetter. As early as the 1940s, Shanghai had already developed its own unique style of fashion that rivaled Paris, known as "Haipai" style. Today, Shanghai continues to develop a rich fashion culture and various genres under the influence of the Haipai culture.