The very special year of 2024 brought a surge of marvelous vitality and creativity to Shanghai's consumer landscape, reshaping lifestyles and enriching experiences. Here's a glimpse into the city's top 10 consumer trend buzzwords that defined the year.

1. International consumption

With its newly streamlined transit visa policies, Shanghai welcomed a truly global audience. The city introduced international-friendly malls offering multi-language services and foreign card payment options. The first-ever Shanghai Summer International Consumption Season dazzled with over 100 events, seamlessly blending culture, commerce and tourism.

2. First in Shanghai

Shanghai cemented its position as the go-to launchpad for global debuts. The First in Shanghai initiative highlighted first-time exhibitions, luxury brand premieres and tech unveiling — reinforcing the city's status as a hub for cutting-edge trends.

3. Trade-in support

From eco-friendly appliances to stylish home decor, Shanghai's trade-ins for new program — combined with consumption coupons — fueled green and high-quality purchases. The coupons not only delivered value to consumers, but also boosted business growth.

According to the Shanghai Municipal Commission of Commerce, the program will continue into 2025, covering cars, appliances, home goods and electric bikes.

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4. Night economy

The Shanghai Night Festival transformed evenings into vibrant adventures — featuring museum tours, nighttime zoo experiences and sports events under the stars. Running from June to September, the festival lit up the city, catering to diverse nocturnal interests.

5. Sports-driven commerce

Major events like the Formula 1 Chinese Grand Prix, the Motocross World Championship and the Rolex Shanghai Masters tournament boosted enthusiasm for sports-related products. From athletic apparel to wellness services, sports have become an integral part of daily life.

6. Automobile consumption

New energy vehicles really took center stage in 2024. Initiatives such as the Shanghai Summer Auto Shopping Festival and trade-in subsidies encouraged vehicle upgrades, driving sales of greener and more efficient models.

7. Quality consumption

High-quality goods and experiences transcended traditional luxury. The China International Consumption Center City Quality Consumption Month in November celebrated fine dining, exclusive shopping, premium tourism and unique cultural offerings.

8. ACGN (Animation, Comic, Game and Novel) culture

The Animation, Comics, Games and Novels — or ACGN universe — captivated Shanghai's youth. Shopping centers hosted themed exhibitions, fueling the Guzi (goods) economy — a rapidly growing sector focused on ACGN-related collectibles, badges and merchandise.

9. Pet-friendly consumption

Pet ownership soared, prompting a rise in services tailored to furry companions. Pet-friendly venues like Gate M West Bund Dream Center offered specialized activities and amenities — embracing Shanghai's growing pet-friendly culture.

10. Ticket stub economy

The Shanghai Summer initiative redefined ticket stubs as valuable perks. Discounts on major exhibitions, cruises and airline promotions made tickets gateways to additional savings. From the On Top of the Pyramid: The Civilization of Ancient Egypt exhibition to travel deals, stubs became more than mere souvenirs.

Sources: WeChat account of Shanghai Electronic Commerce Promotion Center at "shxfzdy", WeChat account of Jing'an District Media Center at "jaxwzx", Shanghai Municipal Commission of Commerce, Shanghai Night Festival, chinadaily.com.cn, China Daily, Shanghai Observer, Shanghai Museum