First in Shanghai | Sneak peek into city's major debut events
The Launching Ceremony of the 2025 National Premium Products Debut Season & "First in Shanghai" Event Series was held on March 16, unveiling a series of major debut events from March to May. Stay tuned for these exciting releases!
March events
Fenbao 2025 China
When: 1-8 pm, March 19-29
Where: 1F Public Space, Building 10, Columbia Circle, No 1262 West Yan'an Road, Changning district
2025 Checkered Flag Carnival
The F1-themed carnival kicked off at the North Bund International Cruise Terminal with a live screening of the Australian Grand Prix final on March 16. The F1 Week continues for seven days at the venue, and during the F1 Chinese Grand Prix — running from March 21-23 — the event will expand to the Shanghai International Circuit.
When: March 16-23
Where: North Bund International Cruise Terminal, Shanghai International Circuit
Capybara x Moetime (first exhibition in China)
Enjoy an interactive experience with the adorable yellow capybara plush toy at this debut event, featuring tea parties, photo opportunities and merchandise displays.
When: March 17 to April 28
Where: Hongyi Plaza, No 299 East Nanjing Road, Huangpu district
Adidas New Product Launch
Adidas will unveil its latest products at a dedicated launch event on March 18!
Where: West Bund Dome, No 2350 Longteng Avenue, Xuhui district
2025 Appliance & Electronics World Expo
One of the world's top three home appliance and consumer electronics expos, showcasing smart home, digital and automotive technology innovations.
When: March 20-23
Where: Shanghai New International Expo Centre, No 2345 Longyang Road, Pudong New Area
Top Toy (first flagship store in the world)
Top Toy, positioned as the world's largest collectible toy platform, is set to open its first-ever global flagship store in Shanghai.
When: March 22
Where: No 558 East Nanjing Road, Huangpu district
Loro Piana Exhibition
In celebration of its centennial anniversary, Italian luxury brand Loro Piana will host its first major exhibition at the Museum of Art Pudong.
When: March 22 to May 5
Where: No 2777 Binjiang Avenue, Pudong New Area
AW2025 Shanghai Fashion Week
When: March 25-31
Where: C Park-Haisu, No 658 Zhaohua Road, Changning district
Van Cleef & Arpels: Spring is Blooming in Shanghai
French luxury jewelry brand Van Cleef & Arpels debuts its "Spring is Blooming in Shanghai" display.
When: Mid-to-late March
Prada Cafe (first store in China)
Prada Cafe is set to open its first-ever store in Shanghai on March 28.
100% Doraemon & Friends Tour
When: March 29 to May 5
Where: Jing An Kerry Centre, No 1515 West Nanjing Road, Jing'an district
April events
Nike New Product Fashion Show
Nike will host a runway show featuring its latest products.
When: April 1-2
Where: Gate M West Bund Dream Center, No 2266 Longteng Avenue, Xuhui district
Tang Dynasty (618-907) Aesthetic-Inspired Collection by Laofengxiang
The Chinese jewelry brand Laofengxiang debuts a gold-inlaid fashion jewelry collection, coinciding with the 27th Hortiflorexpo IPM Shanghai, which is set to run from April 10-12 at the Shanghai New International Expo Centre.
When: Early April
Stockholm 2025 collection by IKEA
The global debut of IKEA's Stockholm Collection, featuring a minimalist Nordic aesthetic.
When: April 7 to May 15
L'Oreal PRO 2025 Hair Show
Top hairstylists present 100 innovative hairstyles, showcasing the latest in hair trends and the AirLight Pro infrared hairdryer.
When: April 8-9
IKEA Shanghai's First Inspiration Design Competition
When: April 10
Where: Shanghai Livat, No 788 Jinzong Road, Changning district
Volvo New Car Launch
Volvo will host its new car launch event at Art West Bund on April 15.
When: April 15
Where: Hall N, Art West Bund, No 2555 Longteng Avenue, Xuhui district
HOKA (first flagship store in the world)
When: April 25
Mercedes-Benz & Volkswagen Car Launch
Mercedes-Benz and Volkswagen will host their car launch events at Art West Bund and West Bund Dome Art Center respectively on April 22.
When: April 22
Where: Art West Bund, West Bund Dome Art Center
Auto Shanghai 2025
One of the world's most influential auto shows, featuring hundreds of car debuts.
When: April 25 to May 2
Where: National Exhibition and Convention Center Shanghai, No 169 East Yinggang Road, Qingpu district
Goyard (first pop-up store in Asia)
Luxury French brand Goyard is set to launch its first-ever pop-up store in Asia in Shanghai.
When: April
May events
RAW WINE Shanghai
This May, join RAW WINE Shanghai — the first Chinese edition of the world's leading natural wine fair — on May 17. Taste wines from over 70 global producers! Tickets will go on sale to the public starting March 18!
When: May 17 (morning session from 11 am to 2:30 pm; afternoon session from 3 pm to 6:30 pm)
Where: Bridge 8 Art Space, No 1247 South Suzhou Road, Huangpu district
The 10th PHOTOFAIRS Shanghai
Meta Media Group unites PHOTOFAIRS Shanghai and the Meta Eye Festival to create a premier spring-summer image art event in the Asia-Pacific region. PHOTOFAIRS Shanghai, founded in 2014, has been instrumental in shaping the region's photographic art market. The 10th edition returns to the Shanghai Exhibition Centre this May.
When: May 8-11
Where: Shanghai Exhibition Centre, No 1000 Middle Yan'an Road, Jing'an district
The 29th China Beauty Expo
A premier global beauty event, featuring over 3,200 brands across more than 100 beauty categories.
When: May 12-14
Where: Shanghai New International Expo Centre, No 2345 Longyang Road, Pudong New Area
TuttoPizza Asia Debut at SIAL Shanghai
This year, TuttoPizza, the benchmark trade show born in Naples in Italy, is joining forces for the first time with SIAL Shanghai, Asia's largest B2B food trade show, to create a unique event dedicated to the world of pizza. This strategic collaboration promises to connect Italian excellence with the vast opportunities of the Asian market, while offering a space for exchanges, culinary innovation and entertainment.
When: May 19-21
Where: Shanghai New International Expo Centre, No 2345 Longyang Road, Pudong New Area
Visionnaire's first store in China
Visionnaire, a leading luxury brand in interior design, is headquartered in Bologna, Italy. It has six flagship stores worldwide in Milan, Los Angeles, Miami, London, Dubai and Hong Kong. Now, its seventh global store — and the first one in the Chinese mainland — is set to open in WYSH, a trendy space that blends history and modernity, featuring offices, retail shopping, exhibitions and cultural spaces.
When: May
Where: WYSH, No 168 Wuyi Road, Changning district
Sources: Shanghai Municipal Commission of Commerce, Shanghai Fashion Week, Jing An Kerry Centre, "shanghaifabu" WeChat account, "pdnews" WeChat account, "shchangning" WeChat account, "shhuangpu" WeChat account