China Brand Day 2024 events kicked off in Shanghai on May 10 under the theme of "better quality, bright future for Chinese brands."

Nearly 1,800 brands gathered at the events to tell the story of China's brand development.

This year's new thematic exhibition area focuses on innovation, green and low-carbon, quality of life and industrial advances. It aims to showcase exhibitors' advanced experiences and innovative practices to boost brand awareness.

A staff member introduces ultra-thin touch screen glass products at the booth of Xinjiang Uygur autonomous region at the 2024 China Brand Day events in Shanghai, on May 11, 2024. [Photo/VCG]

Visitors look at a new model of China FAW Group at the 2024 China Brand Day events in Shanghai, on May 12, 2024. [Photo/VCG]

Visitors watch the electric vertical take-off and landing vehicle M1 independently developed by startup company Vertaxi at the 2024 China Brand Day events in Shanghai, on May 12, 2024. [Photo/VCG]

Cable cross-sections are showcased at the booth of Jiangsu Zhongtian Technology Co Ltd at the 2024 China Brand Day events in Shanghai, on May 12, 2024. [Photo/VCG]

Copper film is displayed at the booth of Jiangxi Copper Corporation at the 2024 China Brand Day events in Shanghai, on May 12, 2024. [Photo/VCG]

Exhibitors and visitors enter the pavilion at the 2024 China Brand Day events in Shanghai, on May 12, 2024. [Photo/VCG]