A design item for the 2024 Shanghai Gift Design Competition. [Photo provided to chinadaily.com.cn]

The 2024 Shanghai Gift Design Competition began on June 7 by inviting all sectors of society to share innovative gift designs representing Shanghai.

Hosted by Shanghai's culture and tourism administration and sponsored by Shanghai Laofengxiang Co Ltd, the competition is divided into two categories: design and product.

A design item for the 2024 Shanghai Gift Design Competition. [Photo provided to chinadaily.com.cn]

Well-known commercial brands and domestic universities will participate in the competition as well as relevant associations and cutting-edge design studios.

Huang Hua, director of the Shanghai Tourism Trade Association's tourism products branch, said the competition brings not only a design event to the city, but an in-depth dialogue about urban development, brand growth, and cultural inheritance.

A design item for the 2024 Shanghai Gift Design Competition. [Photo provided to chinadaily.com.cn]

Last year, a total of 139 products obtained the 2023 Shanghai Gift brand certification, including items in the food, cultural and creative, skincare and cosmetics, and daily necessities categories.

The gifts that win the 2024 awards will be unveiled at the Shanghai Tourism Festival scheduled for September.

A design item for the 2024 Shanghai Gift Design Competition. [Photo provided to chinadaily.com.cn]