With the 23rd China Shanghai International Arts Festival fast approaching, the organizers have released visual posters and an artificial intelligence teaser – in order to build up a sense of momentum and anticipation at the start of the event's three-month countdown.

Renowned as the biggest arts festival in the Asia-Pacific region, the prestigious extravaganza is scheduled to take place in East China's Shanghai from Oct 18 to Nov 17, promising to showcase premier global talent and artistic excellence.

Preeminent groups and troupes from around the world will all be vying to capture the hearts of audiences with their exquisite performances – including Austria's Wiener Philharmoniker, the London Symphony Orchestra and the Beijing People's Art Theater.

The symbol of the festival’s visual marketing campaign will be the iconic symbol of the arts bird, infusing a fresh perspective by incorporating a striking folding effect and vibrant colors to craft a brand-new image.

The poster portrays a bird soaring above an endless ocean of arts, representing the festival's dynamic and flourishing spirit.

The rich hues of red, purple, gold, blue, and silver it features were carefully chosen to represent vitality, romance, dazzlement, Shanghai-style and the future, respectively – encapsulating the diverse essence of the festival.

Artificial intelligence has been harnessed for the creation of the festival's promo teaser for the very first time.

Drawing inspiration from vibrant artistic scenes in reality and the whimsical allure of stage art, the AI-powered teaser is said to present a captivating blend of reality and imagination – showcasing a unique perspective on the convergence of art and technology.

Key visual posters in five colors have been released as the China Shanghai International Arts Festival starts its three-month countdown. [Photo/Shanghai Observer]

Source: Shanghai Observer