The fun kicks off at the first Shanghai Summer International Consumption Season-Putuo series of activities. [Photo by Li Junfeng/english.shanghai.gov.cn]

The inaugural Shanghai Summer International Consumption Season-Putuo district series of activities kicked off on July 19 and runs through October – in line with the Shanghai municipal government's initiative to attract foreign consumption during the summer months.

The district has combined elements of business, tourism, culture, sports and exhibitions to craft a comprehensive cultural and tourism experience for visitors – featuring a raft of exciting activities tailored for the Shanghai Summer.

At the big launch ceremony, representatives from key commercial areas and leading brand enterprises – such as the Bailian Zhonghuan Commerce Plaza, 1,000 Trees and Shanghai Huangpu River Cruise Co, Ltd – unveiled a lineup of themed activities designed to thrill visitors.

The activities include innovative shopping promotions, afternoon teas and cruise packages, as well as movie screenings – all arranged to elevate the experiences of international shoppers during the season.

In response to the public's desire for summer indulgence, the Putuo district has organized three themed events – a summer beer + music night party, a summer sports + parent-child active experience and a neighborhood + cultural and creative product-themed market.

Leveraging the picturesque Suzhou Creek waterfront resources, the  district also plans to leverage scenic spots like the Suzhou Creek Half Marathon Park and the Mengqing Garden to organize a series of special themed activities.

These aim to involve visitors in a diverse range of food shopping experiences and cultural gastronomic delights.

The Shanghai Summer International Consumption Season in Putuo district is set to run until the second weekend of October.