The LaLiga exhibition kicks off at Nanxiang Incity Mega, Shanghai, on Aug 2. [Photo/thepaper.cn]

To commemorate the fourth anniversary of Nanxiang Incity Mega, a LaLiga-themed exhibition kicked off on Aug 2.

Positioned as the city's urban sports hub, the shopping mall boasts top-notch facilities such as running tracks, a basketball court, a football field, and an ice rink, showcasing its excellent sports infrastructure.

LaLiga, recognized as one of the world's top football leagues, has partnered with the shopping mall to encourage football enthusiasts to learn more about the sport's culture and history. Through this collaboration, fans will have the opportunity to interact closely with football legends from the Spanish league.

In honor of the mall's fourth anniversary, LaLiga has introduced a limited collective passport named Mega × LaLiga. The main venue of the event features nine distinct sections, including an exhibition wall dedicated to LaLiga's Hall of Famers, a player tunnel, jersey displays, club history and culture exhibits, and a pop-up store.

Moreover, the event introduces an exclusive esports experience space called FC Online, which was developed by EA Sports and published by Tencent. It caters to the interests of young consumers who are seeking immersive digital experiences.

As a prominent city landmark, Nanxiang Incity Mega integrates a positive and healthy lifestyle ethos across various sectors, such as fashion, entertainment, dining, and education.

Source: thepaper.cn