The fifth Yangtze River Delta International Cultural Industries Expo kicked off on Nov 22 in Shanghai, showcasing the region's achievements in cultural industries and looking to further boost regional integration and foster new driving forces in the culture sector.

Launched in 2018, the expo is initiated by the governments of Shanghai and provinces of Jiangsu, Zhejiang and Anhui. Led by the four parties, the expo not only demonstrates the cultural industries in the region, but also provides a platform for participants from the whole nation and the world as well.

The fifth Yangtze River Delta International Cultural Industries Expo kicked off on Friday in Shanghai, showcasing the region's achievements in cultural industries and looking to further boost regional integration and foster new driving forces in the culture sector.

Launched in 2018, the expo is initiated by the governments of Shanghai and provinces of Jiangsu, Zhejiang and Anhui. Led by the four parties, the expo not only demonstrates the cultural industries in the region, but also provides a platform for participants from the whole nation and the world as well.

Running until Nov 25, this year's expo has drawn over 1,300 exhibitors from 70 cities, districts and counties in 13 provinces across China. With Shanghai focusing on its local cultures and innovative offerings to boost cultural consumption and the provinces of Jiangsu, Zhejiang and Anhui highlighting the application of advanced technologies in diverse cultural industries, the region is making joint efforts to deepen integration and form a world-class cultural industry cluster. Meanwhile, provinces of Sichuan, Yunnan, Guizhou, Qinghai, Jilin and the Inner Mongolia autonomous region are also displaying featured cultural projects and products at the expo.

"This is our third time to be present at the expo. As Guizhou is home to many ethic groups, the blend of cultures is one of Guizhou's features, and also one of China's characteristics. We are introducing our craftsmanship here, and the expo is a great platform for us to exchange, learn, integrate and pass on the cultures," said Guo Xin, an exhibitor specialized in making silver decorations from Guizhou province.

It is also worth noting that the International Illustration Festival Shanghai is taking place for the first time along with the expo, attracting more than 1,800 illustrators from across the world in participation, including Parisian illustrator Ugo Gattoni, who drew the official poster for the Paris Olympic and Paralympic Games, as well as Japanese illustrators Rolua and Oshioshio.