More than 200 global enterprises are gearing up to showcase their unique coffee beans, roasts, and specialty blends, including a variety of flavors, at the upcoming Hotelex Shanghai Coffee, Wine, and Food Festival.

Running from March 30 to April 2, the festival serves as a parallel event to the 33rd Hotelex 2025 Shanghai International Hotel and Catering Industry Expo, an essential component of the 2025 Tourism Plus Shanghai expo, which aims to drive innovation and growth in the tourism industry.

Set to be held at the National Exhibition and Convention Center in Qingpu district, the festival will highlight a diverse range of brands, including Australia's Sttoke, African-style Cafree, and the local favorite Highway Wang Coffee.

Sttoke is set to showcase its shatterproof ceramic reusable cup, the first of its kind globally to garner accolades such as the Good Design Award and Red Dot Design Award, while Inovmaker will introduce a flower-shaped filtration cup designed for various types of coffee.

Meanwhile, coffee bean supplier Cafree, established in 2017, will present the latest season's raw beans, offering daily tasting sessions allowing attendees to sample the recommended coffee beans for Single Origin Espresso.

The festival will also bring together world-class baristas to showcase their expertise in roasting, brewing, and latte art.

In addition, attendees can look forward to four prestigious competitions and the debut of a cultural tea feast.

The event will also shine a spotlight on masters of intangible cultural heritage tea and emerging talent in crafting fashion-forward beverages, celebrating their knowledge and skills.

Source: WeChat account of Shanghai Municipal Administration of Culture and Tourism at "shanghaitourism"