The highly anticipated 2025 Shanghai International MCN Conference, a premier event in the global MCN industry and live streaming economy, is scheduled to take place on June 5 and 6 at the Shanghai Convention and Exhibition Center of International Sourcing in Putuo district, Shanghai.

The conference will bring together top multi-channel network (MCN) agencies, leading e-commerce platforms, over 150 brand enterprises, and more than 100 industry leaders. Participants will delve into key topics in the sector, including strategies to develop the live streaming economy and how to assist brands in transitioning from competition for consumer attention or ratings on digital platform to value-driven growth.

Discussions will focus on how different platforms can differentiate themselves in terms of content, competitive edge, and supply chain aspects, how MCN agencies can strike a balance between content and commerce to build long-term value, as well as the development and commercialization pathways of short dramas. 

The China MCN Industry Development Report (2025) will be released during the event, shedding light on the evolving role of MCNs in global expansion and offering strategic guidance for organizations venturing into international markets.

The Silk Road E-commerce MCN Conference Saudi Arabia Special Session is set to take place on June 6, highlighting market opportunities in the Middle East, while also presenting the rapid growth of e-commerce in Saudi Arabia, the youth demographic dividend, and collaborations on mega cultural and tourism projects. 

A brand promotion fair will be held during the event, showcasing more than 150 premium brands from across the country. This includes time-honored brands as well as brands focusing on cutting-edge technology, health and wellness, beauty and personal care, trendy cultural and creative products, smart home solutions, cultural creativity, and food and beverages.

Moreover, the conference will reveal the rankings of six major agencies and two prominent brand rankings, honoring leaders for their achievements in content creation, technological applications, and internation expansion efforts.