The 2026 Shanghai Tourism Festival entered its classic season on Sept 1, following the summer season. More than 170 cultural and tourism activities are scheduled across the city.

This year's grand parade will take place from 7:30 to 9 pm on Sept 12 at the Bund Bull Square on East Zhongshan Road Number One.

The parade will feature 21 performance groups from China and abroad and 21 themed floats, with 12 groups from overseas representing Peru, Croatia, New Zealand, Poland, Malaysia, the United States, Spain, Thailand, Australia, Mexico, Russia, and Switzerland. Four groups will come from other parts of China, representing Puning in Guangdong province, Huaihua in Hunan province, Gengma in Yunnan province, and Sanming in Fujian province. Shanghai's local groups will represent theme parks such as Shanghai Disney Resort, Legoland Shanghai Resort, Shanghai Happy Valley, and Shanghai Haichang Ocean Park.

When: Sept 1 to Oct 6

Where: Citywide