The trade show connects food and beverage exhibitors with importers, distributors, retailers, and e-commerce buyers. The previous edition drew more than 170,000 trade visitors from China and abroad. The show helps international brands reach Chinese buyers and provides Chinese producers with a platform to explore export opportunities.

When: Nov 10 to 12, 2026

Where: Shanghai New International Expo Centre, No 2345 Longyang Road, Pudong New Area