The 10th Lujiazui Coffee Festival, a highlight of the Shanghai International Coffee Culture Festival, is set to take place from Oct 22 to 26, promising a spectacular celebration of coffee.

This year's festival will feature renowned coffee brands from over 100 cities across 28 countries and regions. From Australia's bright fruity notes to Northern Europe's minimalist richness, coffee aficionados can immerse themselves in diverse coffee cultures from around the world, all gathered in Lujiazui.

A key highlight will be the presence of 10 world-renowned coffee competition winners, who will craft exclusive champion coffee beans, showcasing the pinnacle of global coffee artistry. In addition, the festival will partner with the leading Asian jazz music festival "Jazz Shanghai" and China's premier urban cultural fragrance brand "Scent of Shanghai" to create a multi-sensory, cross-cultural experience.

Beyond celebrating coffee culture, the festival also serves as an innovative platform for blending urban culture and tourism. Unique offerings from regions such as Yunnan, Gansu, and Jiangsu provinces will be showcased, highlighting their local identities through specialty coffees and cultural creations.

If you go

• When: Oct 22 to 26, 10 am – 8 pm
• Where: No 717 Lujiazui Ring Road, Pudong New Area

Source: WeChat account of Shanghai International Coffee Culture Festival at "shcoffeeweek"