The sixth edition of the Half Marathon Suzhou Creek Cultural Tourism Festival will kick off at the Shanghai History Museum on July 11. Hosted by the Putuo district government, the three-month event will transform the waterfront into a "fluid museum" featuring hundreds of activities that integrate culture, commerce, tourism, sports, and exhibitions.

Boosting consumption

During the festival, the Putuo district administration of culture and tourism will distribute vouchers via Alipay every Saturday, covering hotels, scenic spots, and movie tickets. The Putuo district commission of commerce will also introduce a cultural tourism card offering discounts at local stores.

Online, Taobao will launch the Suzhou Creek Summer Carnival, while brick-and-mortar shopping centers will host summer night parties and themed markets aligned with the Shanghai Summer International Consumption Season. EHi Car Services will offer car rental coupons. 

From August to December, the Yangtze River Delta Star premium tourist train will launch long-distance routes to Xinjiang, Northeast China, and Yunnan.

Waterfront cultural adventure

The From Yuan-Dynasty Water Gates to Waibaidu Bridge exhibition will debut on July 11, tracing the river's history. The Suzhou Creek Video Display Space will open in July as Shanghai's first image landmark focused on the city's mother river. In September, the Suzhou Creek Industrial Civilization Exhibition Hall will launch Night of Suzhou Creek featuring moonlight concerts.

Light, music, and crossover trends

The festival will feature the 3rd Shanghai International Light and Shadow Festival, a float parade, and the Favorite Top Central Park Music Carnival during the National Day holiday. Notably, crossover events such as the CCG Expo 2026 and the 18th Shanghai Games youth women's fencing competition will also take place in Putuo, turning the river into a continuous hub for cultural and consumption activities.

Source: Official WeChat account of Shanghai Putuo Media Center