Danish toymaker Lego Group kicked off its much-anticipated "World Play Day" on June 11 in four major cities worldwide: London, Berlin, Boston and Shanghai.

The event invites children and families to experience the transformative power of play and creativity.

In Shanghai, Lego has transformed the Gate M West Bund Dream Center into a series of immersive play zones. The West Bund Dream Center, an iconic waterfront cultural and leisure destination, was converted from a century-old cement factory in Xuhui district.

These spaces bring children's imaginative ideas for redesigning cityscapes to life, showcasing how play can inspire change.

Among the highlights, Shanghai's iconic Oriental Pearl Tower is reimagined as a rocket, while the historic Wukang Building becomes a giant carousel.

Using Lego bricks, the city's familiar landmarks are reinterpreted in fun and creative ways, making the urban landscape seem even more exciting and playful through the eyes of children.

The event draws its inspiration from Shanghai's rich urban culture and distinctive architectural features. Visitors can explore interactive installations like the "Street Hoops Zone", the "Wutong Tree Hollow Park", the "Brick Dance Party", and more — encouraging people to rediscover the familiar sights of the city.

All in all, the event highlights the endless possibilities for fun and creativity that can be found in everyday spaces — urging everyone to explore and experience the playful potential hidden in the city's daily life.

 

If you go

When: June 11 to July 27

Where: Gate M West Bund Dream Center, No 2266 Longteng Avenue, Xuhui district

Entry fee: Free

Note: Reservations are required and can be made via the Lego WeChat mini program.

 

Sources: Shanghai Observer, Jimeng AI