The municipal government of Shanghai has introduced a comprehensive action plan to enhance high-quality consumption in service industries across the city.

The plan aims to generate new service consumption opportunities, with service retail sales making up more than 50 percent of total retail sales by 2027. Looking ahead to 2035, the objective is to establish a high-quality, innovative, digital, integrated, and environmentally friendly service consumption system, with service retail sales accounting for over 60 percent of total retail sales.

The plan has 37 measures and highlights improvements in 12 key sectors, including cultural and tourism, sports, healthcare, elderly care, information, finance, education, catering, housekeeping, residential services, transportation, and integrated service scenarios, aiming to establish Shanghai as an international consumption center.

1. Cultural and Tourism Services:

• Enhance cultural service consumption experiences such as high-profile concerts and music festivals.

• Create new high-quality cultural and tourism experiences.

• Elevate cultural and tourism service festival activities.

2. Sports Services:

• Develop top-tier sports events including Formula One, the Tennis Shanghai Masters, the Head of the Shanghai River Regatta, the Shanghai Sailing Open, and the FISE World Series, a worldwide extreme sports tour.

• Stimulate new dynamics in sports consumption including outdoor sports, e-sports, and trendy sports such as breaking, skateboarding, and cycling.

• Improve support policies in sports service consumption.

3. Health Services:

• Enrich rehabilitation service consumption supply by supporting the development of professional rehabilitation institutions.

• Establish a local traditional Chinese medicine service system.

• Build high-quality medical service consumption brands.

4. Elderly Care Services:

• Develop community and home-based elderly care services.

• Cultivate personalized and diversified elderly care service models.

5. Information Services:

• Upgrade information consumption infrastructure.

• Support the development of online new economy enterprises by giving preferential policies on residency and entry & exit for talents, cross-border RMB business, logistics, and data flows.

• Support overseas expansion of information service products.

• Promote research and development of information service products in areas such as 5G, VR, AI, and the Beidou Satellite Navigation system.

6. Financial Services:

• Enrich the supply of consumer-oriented insurance products including commercial health insurance.

• Optimize the development environment for commercial health insurance.

• Support financial institutions in innovating service products.

7. Education Services:

• Develop international education services such as encouraging international educational exchange programs.

• Promote lifelong education services.

• Foster professional training services such as supporting well-known chefs from home or abroad to set up kitchen studios in the city.

8. Catering Services:

• Aggregate catering brand resources such as introducing international and domestic catering brands into the city.

• Create renowned culinary landmarks.

• Optimize the development ecosystem of catering services.

9. Housekeeping Services:

• Expand the supply of housekeeping service consumption.

• Enhance the quality and standards of housekeeping services.

• Develop housekeeping service consumption scenarios.

10. Residential Services:

• Support the development of housing rental enterprises.

• Promote structural adjustments in property service supply.

• Regulate the real estate intermediary service industry.

11. Transportation Services:

• Develop cruise service consumption including duty-free shopping on cruise ships.

• Enhance the consumption level of railway and aviation services.

• Introduce composite transportation consumption scenarios including a discount transportation package.

• Optimize the express delivery service consumption system.

12. Integrated Services:

• Develop integrated consumption models in the health service field.

• Integrate business, travel, culture, and sports.

• Facilitate the digital integration of service consumption.

The plan also ensures the gradual opening of relevant businesses in transportation, education, healthcare, culture, and other fields to foreign investments. A digital partnership program aimed at empowering citizens with necessary digital literacy skills is expected to be launched.

Key Targets by 2027:

550 billion yuan ($76.64 billion)

Revenue in tourism

100 or more

New digital application scenarios

1,000 or more

New information consumption products

1,000

First stores of influential catering brands

4,000

Green restaurants

3 million

Annual passenger cruise trips