Shanghai's custom jewelry scene spans heritage goldsmiths and gemstone ateliers, creative made-to-order studios, and contemporary brands designed for everyday wear. These destinations stand out for their craftsmanship, attentive service, and distinctive sense of style.

 

Zhan Jewelry

绽每珠宝

Zhan Jewelry is a Shanghai-born brand that views jewelry as an extension of everyday life rather than something reserved for display. With an international outlook, the brand collaborates with skilled craftspeople and emerging designers to create polished jewelry collections suited to the rhythm of modern urban living while maintaining a refined aesthetic. Its offline store also offers high-end custom services for professional women, from statement brooches to necklaces and earrings tailored to individual style and preferences.

Address: 15F, No 1398 Jinqiao Road, Pudong New Area

Lao Feng Xiang

老凤祥银楼

Located within Yuyuan Garden Malls, Lao Feng Xiang's flagship is the brand's largest in Shanghai. The first floor showcases signature collections, new releases, and a national-level gold and silver custom workshop. Inside the glass-enclosed workshop, visitors can observe artisans at work and experience traditional craftsmanship up close. The second floor is home to Shanghai's largest "Feng Xiang Happiness" themed store, which reinterprets traditional celebration culture through a contemporary retail setting.

Address: No 239 Fuyou Road, Huangpu district

Zijincheng Department Store

紫锦城珠宝交易中心

Zijincheng Department Store is often compared to Shuibei, Shenzhen's renowned jewelry trading hub, bringing together more than 200 jewelry merchants under one roof. Its extensive selection spans gold, diamonds, jade, and a wide range of other categories, with pricing typically based on the daily gold rate plus a workmanship fee. The center also offers appraisal, wholesale, retail, processing, and recycling services, making it a practical destination for purchasing gold or creating custom pieces. For bespoke orders, customers can present a sketch or simply describe an idea, which designers will then transform into detailed CAD drawings.

Address: No 81 Lishui Road, Huangpu district

Privaguet

宝姬珠宝

Founded in 2010, Privaguet is a private custom jewelry brand shaped by Belgian craftsmanship, French elegance, and a restrained Eastern aesthetic. Its approach is intimate and thoughtfully curated, with each piece designed to reflect both personal style and emotional significance. At its Bund showroom, customers can also transform heirloom or existing jewelry into new creations, preserving the sentimental value of the original piece while giving it a renewed expression.

Address: 1F, Villa Complex, No 27 Huqiu Road, Huangpu district

C – The Art of Chinese Imperial Jewelry

熙·珠宝艺术中心

Founded in 2005, C – The Art of Chinese Imperial Jewelry specializes in rare colored gemstones and a design language rooted in Chinese tradition. Its creations combine intricate filigree setting with traditional handcraft techniques, including kingfisher feather inlay. The salon at The Peninsula Shanghai offers a serene, East-inspired setting, where each piece is conceived as a one-of-a-kind creation tailored to the wearer and the stone.

Address: Room L1K, The Peninsula Shanghai, No 32 East Zhongshan Road Number One, Huangpu district

Trice

Trice takes a playful approach to jewelry customization. Its counters are filled with small jewelry components, letters, and numbers in different colors, and customers can mix them with diamonds or pearls to create their own combinations. The brand also offers custom pieces for pets, baby-friendly designs, and versatile multi-wear styles designed to be worn in different ways.

Address: Room SL1-07, South Building, Hong Kong Plaza, No 283 Middle Huaihai Road, Huangpu district

Winza

彣莎珠宝

Winza, a high jewelry brand from Pakistan, has a store at Bund 22, inside a historic red-brick building completed in 1906. The setting gives the brand a strong sense of place, while its family-run model allows it to oversee each stage closely, from rough stone sourcing and cutting to design and setting.

Address: Room 111, 1F, Bund 22, No 22 East Zhongshan Road Number Two, Huangpu district

Jossie Chow

Jossie Chow sits on the quiet, tree-lined stretch of Zizhong Road and takes a more art-led approach to custom jewelry. The brand follows two clear directions: the Oriental Jade line focuses on jade and Eastern aesthetics, with a strong emphasis on materials and craftsmanship. Its namesake Jossie Chow line, meanwhile, centers on colored gemstones and blends more contemporary silhouettes with subtle vintage-inspired detailing.

Address: 1F, No 440 Zizhong Road, Huangpu district

 

Source: Shanghai Municipal Commission of Commerce