Eight Shanghai bespoke brands embracing intangible cultural heritage

english.shanghai.gov.cn| June 17, 2026

In Shanghai, several bespoke brands continue to uphold the traditions of craftsmanship, meticulous fitting, and time-honored techniques. From children's formalwear and tailored suits to contemporary Chinese fashion, each takes a different approach while placing craftsmanship at the heart of its work.

 

Dorm Kids Couture

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​[Photo/Shanghai Municipal Commission of Commerce]

Dorm Kids Couture is a premium bespoke children's formalwear brand specializing in entirely handmade garments. The brand's founder and designer has set an ambitious goal of using its gowns as a platform to showcase 100 traditional craft techniques from around the world, including tie-dye, Suzhou embroidery, and French embroidery. Over the years, the brand has earned a strong reputation in China and abroad.

Address: Room 114, The Peninsula Arcade, The Peninsula Shanghai, No 32 East Zhongshan Road Number One, Huangpu district

 

Baromon

培罗蒙

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​[Photo/Shanghai Municipal Commission of Commerce]

Founded in 1928, Baromon is a time-honored Chinese tailoring brand. Its Fengbang tailoring technique is recognized as a national-level intangible cultural heritage item. It combines Western three-dimensional tailoring with Chinese approaches to body proportions, and its suit-making process follows a standardized 144-step procedure.

Customizing a suit here typically requires seven to eight measurements each for the jacket and trousers. Before taking measurements, the tailoring team consults extensively with each client about daily habits and preferences, allowing for appropriate ease and fit. The result is a suit that feels structured and comfortable.

Address: No 249 Huashan Road, Jing'an district

 

Eyamey

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​[Photo/Shanghai Municipal Commission of Commerce]

The brand draws inspiration from Persian patterns and Chinese ethnic craftsmanship, using natural fabrics such as mulberry silk, cotton, and linen, enhanced by plant-based dyeing and hand embroidery. Each piece is designed as a one-of-a-kind creation, combining traditional craftsmanship with contemporary design and rich cultural storytelling.

Address: 1F, Building 2, No 938 Songhong Road, Changning district

 

Grace Chen

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​[Photo/Shanghai Municipal Commission of Commerce]

Founded in Shanghai in 2009 by designer Chen Yehuai, who studied at the Fashion Institute of Technology in New York, Grace Chen is known for its distinctive East-West aesthetic. The brand has developed two proprietary, science-based pattern-making systems: the "Small Six Size" for women and the "Middle Eight Size" for men. Both are designed to enhance fit, proportion, and posture through customized pattern construction.

Address: No 1515 Huashan Road, Changning district

 

WJX by Vanessa Ye

WX婉珺玺·高定工坊

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​[Photo/Shanghai Municipal Commission of Commerce]

Founded in Shanghai in 2012 by designer Vanessa Ye (Ye Qing), WJX specializes in high-end bespoke clothing. The brand reinterprets traditional techniques through contemporary design concepts, blending Shanghai-style crochet with motifs inspired by fragments of antique porcelain, incorporating 3D-printing technology into textile design, and integrating Chinese characters used in the Shanghai dialect into traditional character-woven ribbons of the She ethnic group. Through these explorations, WJX seeks to preserve traditional craftsmanship while adapting it to contemporary forms of expression.

Address: Room 113, Building N-3, Shanghai Hongqiao Fashion Tech Hub, No 1078 Huajiang Road, Jiading district

 

Benjamin Pan

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​[Photo/Shanghai Municipal Commission of Commerce]

Led by a bespoke tailoring team with three decades of experience, the brand combines traditional Chinese embroidery techniques with Italian suit tailoring. It offers bespoke services across multiple categories, with an individual pattern created for each client.

Materials include fabrics from renowned international mills such as Rogna, Scabal, and Alumo, alongside traditional Chinese textiles including Nanjing Yunjin brocade, Xiangyunsha silk, and plain silk.

Address: No 561 Zhuhu Road, Zhujiajiao town, Qingpu district

 

Xinshui Neo-Chinese Style

心水新中式

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​[Photo/Shanghai Municipal Commission of Commerce]

Xinshui Neo-Chinese Style is a designer-led brand that emphasizes small-scale production and original design. Combining Eastern aesthetics with modern tailoring, it uses traditional fabrics such as Song brocade and Xiangyunsha silk, alongside crafts like handmade frog fastenings and embroidery.

The brand incorporates classic Chinese design elements, including stand collars, crossed-front closures, and jacquard details, into everyday wear, striking a balance between traditional aesthetics, comfort, and practicality.

Address: Room 409, Luyang, Luxing village, Xinbang town, Songjiang district

 

Kunqi

坤柒

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​[Photo/Shanghai Municipal Commission of Commerce]

The brand uses natural fabrics such as zhangduan, Song brocade, hualuo, and Xiangyunsha silk, with traditional frog-button craftsmanship featured prominently throughout its designs. Guided by the philosophy of "Chinese cloth, Chinese buttons, Chinese clothes", Kunqi integrates traditional Chinese textile and garment-making techniques into contemporary apparel for both everyday wear and formal occasions.

Address: No 868 Alley 900, North Sanxin Road, Songjiang district

 

Source: Shanghai Municipal Commission of Commerce