The 2026 Shanghai Diamond & Gems Cultural Week and International Custom Jewelry Week is being held from June 26 to July 3.

At the opening ceremony on June 26 at the Fosun Foundation Shanghai, Huangpu district released a dedicated custom jewelry citywalk map featuring three curated routes through some of the district's most historic and vibrant areas.

Jewelry brands including Lao Feng Xiang and Circle also launched special promotional campaigns. The event featured keynote presentations by two internationally renowned jewelry masters from Italy and Russia, along with a high-end runway show presenting the latest collections from designer brands based in Italy, Australia, and Hong Kong, China.

During the event, nearly 50 gold and jewelry retailers, including Lao Miao, Chow Tai Fook, and China Gold, are offering promotional discounts and themed activities. Meanwhile, brands such as Lao Feng Xiang and Vetiver Jewelry are advancing the "Shanghai-Style" initiative by launching more than 10 gold and jewelry customization activities across the city.

 

Custom jewelry citywalk routes in Huangpu district

Route 1: The essence of the Bund half-day tour

• Total distance: About 2.5 km
• Time: 3 to 4 hours
• Highlights: Jewelry, architecture, and Bund views

1. Privaguet

Address: Room 111, 1F, No 27 Huqiu Road

2. C – The Art of Chinese Imperial Jewelry

Address: Room L1K, The Peninsula Shanghai, No 32 East Zhongshan Road Number One

3. Gemsu Rona

Address: Room L102, 1F, Yifeng Galleria, No 99 East Beijing Road

4. Winza

Address: Room 111, 1F, Bund 22, No 22 East Zhongshan Road Number Two

5. Greenlove

Address: Room 107, Building D, Bund SOHO, No 88 East Zhongshan Road Number Two

6. Cevol

Address: B1, South Block, Bund Finance Center (BFC), No 600 East Zhongshan Road Number Two

7. Designer brand innovation incubation area of the Shanghai International Jewelry Fashion Functional Zone (Endpoint)

Address: 2F, South Block, BFC, No 600 East Zhongshan Road Number Two

Route 2: Old city sightseeing full-day tour

• Total distance: About 6 km
• Time: 7 to 8 hours
• Highlights: Jewelry, heritage, and old-town landmarks

1. Ating Jewelry

Address: 1F, Bund 18, No 18 East Zhongshan Road Number One

2. Thunday

Address: 1F, No 192 Fuzhou Road

3. Lao Feng Xiang Fuyou Road Flagship Store

Address: No 239 Fuyou Road

4. Zijincheng Department Store

Address: No 81 Lishui Road

5. Lao Feng Xiang and Baromon High-End Customization Center (Under Planning)

Address: Aroma Garden, No 158 Dajing Road

6. DanDin

Address: Room 105, Building D, Bund SOHO, No 88 East Zhongshan Road Number Two

7. Greenlove

Address: Room 107, Building D, Bund SOHO, No 88 East Zhongshan Road Number Two

8. Djula

Address: 1F, South Block, BFC, No 600 East Zhongshan Road Number Two

9. Designer brand innovation incubation area of the Shanghai International Jewelry Fashion Functional Zone (Endpoint)

Address: 2F, South Block, BFC, No 600 East Zhongshan Road Number Two

Route 3: Grand Yuyuan food and art full-day tour

• Total distance: About 10 km
• Time: 10 to 12 hours
• Highlights: Jewelry, food, art, and historic scenery

1. Lao Feng Xiang Fuyou Road Flagship Store

Address: No 239 Fuyou Road

2. Zijincheng Department Store

Address: No 81 Lishui Road

3. Shanghai Classical Restaurant

Address: No 242 Fuyou Road

4. Lao Miao Jingrong Lou Flagship Store

Address: No 18 Jiushi Road

5. Laopu Gold

Address: Rooms BL3-1, 2, and 3, 1F, Yixiu Lou, Yuyuan Garden

6. Jemper

Address: No 168 Fuyou Road

7. Lu Bo Lang Restaurant

Address: No 115 Yuyuan Road

8. Nanxiang Steamed Bun Restaurant

Address: No 87 Yuyuan Road

9. Dunhuang Gold

Address: 1F, No 265 Middle Fangbang Road

10. Cevol

Address: B1, South Block, BFC, No 600 East Zhongshan Road Number Two

11. Djula

Address: 1F, South Block, BFC, No 600 East Zhongshan Road Number Two

12. Designer brand innovation incubation area of the Shanghai International Jewelry Fashion Functional Zone (Endpoint)

Address: 2F, South Block, BFC, No 600 East Zhongshan Road Number Two

 

Source: WeChat account of Huangpu district government