The Beast, a lifestyle brand, has launched the Beast Express, a squirrel-themed perfume train that lets consumers explore fragrances and have an exclusive 8-milliliter perfume filled on-site.

The train recently debuted in Qiantan and has been touring the city since. It features four carriages: the first three are immersive fragrance-sampling areas, while the fourth, serving as the centerpiece of the experience, is an approximately 8-square-meter transparent laboratory where personalized 8 ml perfumes are filled on-site.

In the laboratory, perfumers fill selected limited-edition fragrances based on customers' preferences. Each bottle undergoes a quality check and approval by a quality and safety officer, receives a unique traceability code, and is paired with a personalized perfume case by a packaging specialist. The entire process takes just a few minutes.

If you go

When: Sept 17 to 27

Where: Xiangyang Park, No 1008 Middle Huaihai Road, Xuhui district

FAQs

Q: What can I buy?

A: Twelve 8ml perfumes are available, each corresponding to a different month of the year.

Q: Where can I buy them?

A: The perfumes are available through the brand's Douyin flagship store, WeChat mini program, app, and the Beast Express at Xiangyang Park. Four fragrances, however, are available only offline at the Beast Express.

Q: Which fragrances are exclusive to the Beast Express?

A: Four of the 12 fragrances are exclusive to the Beast Express:

• February: Wine Not?
• April: Rooted But I Flow
• May: Rose Upon The Heath
• September: We Wood Know, exclusive to Xiangyang Park

Sources: The Beast, WeChat account of Pudong New Area