From custom gowns and wedding dresses to contemporary Chinese-style ceremonial wear, Shanghai is home to a range of couture and custom fashion brands that serve diverse tastes and needs.

 

The Atelier

Founded in 1986, The Atelier is a Malaysian fashion brand with renowned designer Jimmy Choo as its creative director. The brand blends multicultural influences with techniques such as Malaysian hand embroidery, sequin embellishment, and three-dimensional tailoring. Its collections span couture, bridalwear, and ready-to-wear, with bespoke services that let clients personalize fabrics, styles, and decorative details.

The two-story BFC flagship store features womenswear, evening dresses, shoes, accessories, and jewelry. Its ready-to-wear collection includes everyday attire, workwear, and evening styles. The jewelry and accessories section features signature designs alongside seasonal limited editions. The store also offers The Bridal collection, exclusive to the BFC flagship.

Address: Room S127-L1F, Bund Finance Center, No 600 East Zhongshan Road Number Two, Huangpu district

 

Dan Shanghai

Founded in 2013, Dan Shanghai is a fashion brand that blends traditional Chinese aesthetics with sleek Western tailoring. Its custom gowns have graced international film events and been worn by figures including French actress Juliette Binoche and Chinese actress Zhang Ziyi.

Its fashion house is located in a French-style villa built in 1927. The historic residence is furnished with European furniture and decorative objects, while selected gowns from recent collections are displayed throughout.

Address: No 96 Alley 468, North Wulumuqi Road, Jing'an district

 

New Chinese-style custom store at High Street

The custom fashion studio combines traditional Chinese design elements with clean Western lines. Its designs utilize natural and recycled fibers, three-dimensional tailoring, and detailed craftsmanship. The studio provides custom services, guiding clients through fabric selection, precise measurements, and the garment production process.

Eligible overseas visitors can use the convenient "refund-upon-purchase" service to receive an advance payment equivalent to their tax refund at the store, subject to the applicable requirements.

Visitors can have their measurements taken and select fabrics in store, then collect their finished garments at the airport, with production times as short as one week.

Address: Room 209, Building 1, No 508 Jiashan Road, Xuhui district

 

Adoritz

Adoritz, founded in Shanghai in 2012, is renowned for its custom fashion that combines Italian fabrics, French beading, and traditional Chinese embroidery techniques, including Suzhou embroidery. Its designs focus on fine details and often incorporate motifs such as stars and flowers, balancing lightness and movement with structured forms. The brand has presented its collections as opening shows at Shanghai New Customization Week and Shanghai Fashion Week.

Address: 5F, T3 Office Building, Vanke Mall Phase 3, No 9233 Humin Road, Xuhui district

 

Luo Garden

Luo Garden, founded by designer Luo Zheng, is a distinctive fashion brand inspired by plants throughout the seasons. The brand is known for its use of natural materials such as mulberry silk, linen, ramie, and xiangyunsha silk, enhanced by traditional techniques such as botanical dyeing. These materials and techniques are combined with modern three-dimensional tailoring to create contemporary silhouettes. The brand also infuses floral and botanical scents into the fibers, giving the garments a natural fragrance.

Address: No 370-2 Xingguo Road, Changning district

 

Shuxuan G.

Shuxuan G., founded in Shanghai in 2018 by designer Guo Shuxuan, is a forward-thinking fashion brand that integrates traditional Chinese culture with cutting-edge technology. The brand explores new frontiers through technologies such as 3D printing and biomaterials. Its signature fan-shaped motif represents openness and infinite possibilities and recurs throughout the brand's designs.

This approach also extends to traditional craftsmanship, combining traditional lacquer and wood-carving techniques with sustainable materials to explore contemporary expressions of Chinese craftsmanship.

Address: No 19 Alley 120, Tai'an Road, Changning district

 

He Kan

Founded in Shanghai in 2015, He Kan specializes in creating custom contemporary Chinese-style ceremonial wear. Its designs combine Yunjin brocade, a traditional Chinese luxury silk, and traditional Chinese motifs with modern design and Western silhouettes.

It was the first brand in Shanghai to introduce custom ceremonial wear specifically for children and also offers parent-child custom outfits. He Kan has been invited to participate in fashion events including Shanghai New Customization Week and Shanghai Chic Festival several times.

Address: No 113 Alley 1088, Yuyuan Road, Changning district

 

Pan's

Founded in Shanghai in 2008 by designer Pan Hong, Pan's is a couture studio specializing in made-to-measure fashion. It offers womenswear, formalwear, bridalwear, and menswear, with hand-cutting as a key part of its craftsmanship.

In 2025, Pan's collaborated with The Art of Chinese Imperial Jewelry for the opening show of Shanghai New Customization Week.

Address: 4F, Building D, Alley 686 Wuzhong Road, Minhang district

 

Sources: Shanghai Municipal Commission of Commerce and the brands mentioned above