Atelier Fusari, a bespoke fashion brand, has evolved from a 20-square-meter workshop on a small street into a flagship store on the first floor of The Portman Ritz-Carlton, Shanghai, on West Nanjing Road.

Founded by Ben Fusari, who is of half-French and half-Italian descent, the brand's name combines the French word atelier, meaning workshop, with Fusari, his father's Italian surname.

Since serving its first customer 16 years ago, the brand has assigned each client a number, which is embroidered into the lining of their garments. These client numbers have now exceeded 5,000, with the clientele roughly evenly split between Chinese and international customers.

Initially focused on made-to-measure suits and shirts, particularly for weddings, Atelier Fusari later expanded into custom-made jeans. Fusari spent two years adapting traditional tailoring techniques to denim, resulting in bespoke jeans that cost around 2,000 yuan (about $300). The brand has since broadened its offering to include leather bags, shoes, jackets, and other items.

Atelier Fusari collaborates with more than 12 workshops across China to ensure high-quality production. Its process includes developing patterns, selecting fabrics, identifying suitable production partners, and conducting quality checks at every stage to ensure consistent results. Working with these workshops allows Fusari to stay close to production and closely monitor the details.

The brand offers extensive customization across its product range. Customers can select colors for different parts of a bag or personalize their jeans by modifying details such as pockets and buttons or by adding their initials. With more than 600 product categories, Atelier Fusari also offers an AI-powered online wardrobe and 3D previews, enabling customers to explore and visualize their customization options.

Source: WeChat account of Jing'an district government