The Mid-Autumn Festival is all about family, celebration and of course, mooncakes - small treats that carry big meaning, symbolizing tradition, good wishes and unity.

This year, some of China's most iconic brands - including Sunya, Dao Xiang Cun and Wu Fang Zhai - have partnered with popular franchises to create eye-catching mooncake sets. Here are some of the most creative and stylish mooncake collections for you to discover!

Sunya X Gundam 45th Anniversary

For all the Gundam fans out there, this special collaboration between Sunya Cantonese Restaurant and the iconic Gundam marks its 45th anniversary. Sunya, founded in 1926, is a beloved brand in Shanghai, known for its Cantonese dishes and mooncakes that have become part of the city's Mid-Autumn tradition.

This mooncake set blends traditional flavors with a futuristic design. The sleek silver packaging is decorated with Gundam graphics and inside are six mooncakes, each inspired by different Gundam characters. As a bonus, the set comes with a limited-edition Gundam badge – perfect for collectors.

Where to buy: No 719 East Nanjing Road

 

Sunya X Hello Kitty 50th Anniversary

Not stopping at Gundam, Sunya also teamed up with Sanrio to celebrate Hello Kitty's 50th anniversary. This playful mooncake set brings together Hello Kitty's signature cuteness and the traditional spirit of Mid-Autumn Festival. The mooncakes come in trendy flavors like cheese, matcha and custard, adding a modern twist to classic tastes.

Adorable Hello Kitty-themed mooncakes come in a cute tin, commemorating the character's 50th anniversary with sweet treats. [Photo/WeChat account: shhplyj]

This collaboration not only offers a delicious treat, but also evokes a sense of nostalgia – blending childhood memories with the joys of the holiday season.

Where to buy: No 719 East Nanjing Road

 

Song He Lou X Suzhou Embroidery Masters

With a history of over 260 years, Song He Lou has partnered with renowned Suzhou embroidery artist Zou Yingzi to create a mooncake set that's both artistic and delicious. Suzhou embroidery, known for its intricate detail, is one of China's most celebrated traditional crafts.

The gift box draws inspiration from Zou Yingzi's famous work, Clear Waters and Green Mountains are as Valuable as Mountains of Gold and Silver, which beautifully captures the festive mood. Inside, along with the mooncakes, you'll find an embroidery kit that lets you recreate the box's design – a fun and creative way to engage with Chinese culture.

Where to buy: No 5 Bailing Road

 

Dao Xiang Cun X Black Myth: Wukong

The blockbuster online game Black Myth: Wukong has taken the gaming world by storm and Dao Xiang Cun's special edition mooncake is set to capture its spirit. The mooncakes feature iconic game characters like Tiger Vanguard and Black Bear Guai, brought to life with intricate 3D designs.

This set is a perfect blend of Dao Xiang Cun's traditional craftsmanship and modern pop culture, making it a must-have for gamers and mooncake lovers alike.

Where to buy: Dao Xiang Cun's official store on Tmall

 

Wu Fang Zhai X Manchester City Football Club

Wu Fang Zhai is surprising football fans this year with a collaboration with Manchester City Football Club. This limited-edition mooncake set is a tribute to fans, with the mooncakes honoring players like Ruben Dias and Erling Haaland.

Each mooncake is designed with symbols representing the club, such as the blue moon and the Manchester City bee. The set also includes an eco-friendly shoulder bag – a perfect accessory for showing off your team spirit.

Where to buy: Wu Fang Zhai's official store on Tmall

 

Taotao Ju X Liu Qingyuan X Times Art Museum

Taotao Ju, artist Liu Qingyuan and Times Art Museum have created a mooncake set called "Keep Playing on the Moon". Featuring rich, flowing lava mooncakes in flavors like purple sweet potato, black truffle and cream custard, this set is a blend of gourmet indulgence and artistic expression.

The packaging, designed in a woodcut style, features astronauts playing classical instruments on the moon, adding a whimsical and artistic flair to this Mid-Autumn Festival treat.

Where to buy: 7F, Shanghai New World City, No 2-68 West Nanjing Road

 

Longhua Su Zhai Vegetarian Mooncake with Macadamia Nuts

If you're looking for something healthier but still delicious, Longhua Su Zhai vegetarian mooncakes are a fantastic choice. Their new macadamia nut flavor is a standout, offering a rich and crunchy taste that's both satisfying and wholesome.

Where to buy: 1F, No 720 East Nanjing Road

 

Sources: "shhplyj" WeChat account, official WeChat accounts of Dao Xiang Cun and Wu Fang Zhai