When a foreign-invested company considers establishing a production base in China, questions quickly arise: Do they understand the relevant policies? Will setting up operations be too complex? Can local infrastructure and services keep pace?

At Oriental Beauty Valley in Shanghai's Fengxian district, a standardized "1-3-5" service mechanism — one-hour rapid response, resolution within three working days, and five working days to complete the entire process — has helped turn these concerns into confidence.

Shanghai Baishige Cosmetics is controlled by Turkish shareholders, and its nail polish products are widely sold in Russia and the Middle East. To optimize its supply chain, the company planned to build a production base in China.

In December 2025, the company sent its Chinese representative to visit beauty industry parks across Shanghai, Jiangsu province, and beyond, in search of a ready-built factory of around 2,500 square meters. They assessed every aspect, from industry fit and factory equipment to production compliance, administrative efficiency, and incentives for foreign trade.

Oriental Beauty Valley stood out for its professional platforms, experienced foreign-investment team, and policies tailored to export-oriented enterprises.

During site selection, the valley's specialists explained compliance, cleanroom standards, and import-export rules point by point, mapped out subsidies and tax rebates, and joined repeated factory visits to check ceiling height, load-bearing capacity, fire safety, and wastewater discharge. Solid hardware and transparent policies helped address the investor's concerns.

After several rounds of discussions, Shanghai Baishige Cosmetics selected a property under Nurotron, an industrial park within the valley. The factory met cosmetics safety and production standards, requiring minimal renovation. In March, Turkish shareholder Aleksander Belov came to Shanghai to sign the agreement, marking the company's official entry into Oriental Beauty Valley.

The valley set up a dedicated communication group linking investment, planning-construction, property, and environmental-protection teams. When the company inquired about building parameters and environmental qualifications, the team responded within one day.

Once the project entered the design phase, the company requested adjustments to the workshop layout, functional zoning, and production flow. The investment team immediately organized a multi-department site visit and joint assessment, and finalized a customized renovation plan within three working days. The company launched its design work smoothly in April and began renovations on schedule by the end of June.

Beyond the factory, the valley assisted with employee housing, school enrollment, and work-related procedures for foreign employees.

Renovation is well underway, with production expected to begin in mid-September. Products will be sold primarily in the Middle East, Europe, North America, and Latin America.

The project showcases Oriental Beauty Valley's end-to-end service model. In the future, the valley will enhance exclusive services for foreign enterprises and attract more global beauty resources to Fengxian.

Source: official WeChat account of the Investment Promotion Office of Fengxian District at

"fxinvest"