Organized by Dianping.com, China's leading lifestyle information and trading platform, Shanghai's Spring Coffee Festival kicked off at COFFEE CUBE in Lujiazui, Pudong New Area on April 10.

Serving as the prelude to the 4th Shanghai International Coffee Culture Festival, the grand event attracted many coffee lovers to taste a host of coffee varieties.

The festival featured a variety of experiences, such as coffee redemption, coffee quizzes, and interactive games, which captivated many enthusiasts. Many lucky people clinched exclusive Spring Coffee Festival souvenirs.

One of the highlights is a map covering five districts in Shanghai. Through a combination of online and offline approaches, the festival aims to deliver a springtime feast for coffee enthusiasts. This includes online collaboration with over 5,000 coffee merchants, offering exclusive coupons to claim online, and the offline assembly of nearly 100 local Shanghai coffee merchants, collectively crafting a Shanghai-themed Spring Coffee Festival Map.

The map consists of five different themed coffee walking routes, which connect various popular coffee business clusters in places such as Daxue Road, Yongkang Road, Anfu Road, Jing'an Temple, Yuyuan Road, and Xintiandi, a fashionable pedestrian street in Shanghai.

From April 10 to May 26, coffee lovers can search "春日咖啡节" (Spring Coffee Festival) on the Dianping app to view the map and claim exclusive offers. By checking in at designated stores along the map's routes, participants have the chance to enjoy complimentary coffee and obtain limited edition themed products, such as stickers, cups, and canvas bags, making the coffee journey even more vibrant and diverse.

During the event, Dianping.com has also launched a series of exciting coffee-themed activities, including tastings, gatherings, and exclusive workshops, taking place throughout April and May.

Notably, from May 1 to May 5, Dianping.com will host three Spring Coffee Festival flash mob events along Daxue Road, Yongkang Road, and Furguson Lane, where coffee enthusiasts will revel in street carnivals.

A coffee market will also debut along the Xuhui Riverside, where enthusiasts can gather to savor the coffee culture against the backdrop of the beautiful springtime riverside.

Coffee culture carries urban memories of Shanghai and serves as the city's most vibrant calling card. As a key event of the 4th Shanghai International Coffee Culture Festival, the Spring Coffee Festival will create a multitude of creative and diverse activities, using platform-specific products and brand cross-industry collaborations as a medium to cultivate a rich and distinctive atmosphere.

The festival will enable residents and visitors to experience the vitality of Shanghai through the "coffee walk", stimulate consumption, propel the vigorous development of the coffee industry, and help the city strengthen its reputation as the "World Capital of Coffee Culture".

Source: j.021east.com