The 36th Shanghai Tourism Festival, running from July 5 to Oct 6, offers a 93-day celebration of culture, innovation, and community engagement. This year, the festival introduces a "one festival, two seasons" model. The summer tourist season, from July 5 to Aug 31, is specially designed for families and students, while the classic activities season, from Sept 1 to Oct 6, showcases traditional events like the grand float parade, alongside six major themed activities that promise a feast for the senses.