Shanghai launched the inaugural Shanghai International Digital Advertising Awards in Putuo district on May 28 as part of its efforts to step up innovative application of artificial intelligence in the advertising sector.

A new international competition, themed "AI + Digital Advertising", has opened for registration, positioning itself as a premier platform for creativity, technology, talent development and industry collaboration. The event focuses on the profound integration of artificial intelligence into advertising creativity, content production, and communication strategy.

Organizers invite advertising agencies, universities and independent creators from around the world to submit innovative and practical AI-powered advertising cases. Entries may include AI-generated video commercials and print advertisements, highlighting how machine intelligence can reshape brand storytelling.

The competition follows a rigorous knockout structure. Winners of the preliminary and semi-final rounds will advance to a final challenge, where they must produce AI-generated visual concepts, short video ads, and comprehensive communication plans within a fixed timeframe. This stage tests participants' creative agility, execution speed, and strategic thinking — augmented by AI tools.

To bridge the gap between academic learning and industry demands, the event offers free training sessions on AI-generated content (AIGC) tools, creative methodologies, and communication strategy design. These sessions cater to corporate professionals, students, and general applicants alike.

In the final stage, a dedicated talent and entrepreneurship support meeting will connect top participants with direct recruitment opportunities and startup assistance, underscoring Putuo district's emergence as a hub for digital advertising talent.

Putuo's role in the competition is no coincidence. As part of Shanghai's three-year action plan, the district has been designated one of the city's three official digital advertising clusters, with a mandate to drive high-quality, sustainable growth in the sector.

Registration is now open. Advertising professionals, students, and independent creators are encouraged to apply and help define the next frontier of AI-driven storytelling.

Source: Official WeChat account of Shanghai Putuo Media Center at "shputuo"