Bayern boosts focus on youth in China

english.shanghai.gov.cn| November 22, 2024

German Bundesliga giant Bayern Munich is poised to delve deeper into youth training initiatives in China, solidifying its commitment to nurturing young talent, Michael Diederich, deputy CEO of Bayern Munich, expressed in an exclusive interview with International Services Shanghai.

"China is a huge market, the willingness of your country to become a strong force in soccer is really impressive. We are here to stay long-term to build something together with the local communities, with the local government, to drive soccer — and sport specifically — in China forward," Diederich said.