The Shanghai Eastern Hub International Business Cooperation Zone, part of which is set to become operational by the end of this year, will host its first major exhibition next March.

The 2026 Appliance and Electronics World Expo, scheduled for March 12-15, will be held across two venues: the newly developed Eastern Hub and its regular site at the Shanghai New International Expo Centre.

The combined exhibition area is expected to exceed 170,000 square meters, featuring over 1,200 brands and showcasing a wide range of intelligent technologies and future lifestyle solutions.

The SNIEC venue will run from March 12 to 15, with a dedicated consumer day on the final day. Covering 140,000 square meters, it will bring together over 1,000 global brands in household appliances and consumer electronics.

Exhibits will highlight innovations in smart living, digital entertainment, sports and healthcare, green energy, smart mobility, intelligent offices, and smart cities.

Meanwhile, the Eastern Hub will host a special High-tech Exhibition Zone for Consumer Electronics from March 12 to 14, without a consumer day.

Covering 30,000 square meters, this exhibition will focus on breakthroughs in areas such as semiconductors, artificial intelligence, next-generation information technology, new displays, robotics, drones, new energy vehicles, and smart homes, spotlighting the latest advancements in the consumer electronics industry in the AI era.

Occupying a planned area of 880,000 square meters, the Shanghai Eastern Hub International Business Cooperation Zone borders Shanghai Pudong International Airport to the east and Shanghai East Railway Station to the south. The eastern section of the zone has been designated as the pilot launch area and will be ready for closed operation by year-end.

Overseas exhibits entering the zone will benefit from streamlined procedures that enable
"easy entry and return after exhibition," effectively removing traditional cross-border trade bottlenecks such as complicated customs clearance, slow logistics, and high costs.

This fast-in, fast-out model will help exhibitors seamlessly connect with global markets and expand their brand presence with zero time lag.

 

Source: Shanghai Observer