Pre-registration is now open for visitors to the 2026 Appliance and Electronics World Expo, taking place from March 12 to 14 at the Shanghai Eastern Hub International Business Cooperation Zone and from March 12 to 15 at the Shanghai New International Expo Centre.

To support the event's inaugural "one exhibition, two venues" operation, the visitor pre-registration system has been optimized to improve registration efficiency and information matching.

Leveraging the high-level opening-up framework of the IBCZ, overseas visitors who complete registration for its exhibition area and pass the review process will be able to enter the zone directly via international or regional flights arriving at the Shanghai Pudong International Airport.

There will be no need for verification of Chinese visas or other entry permits. Only international travel documents will be checked. This approach will significantly ease the process for overseas participants attending the expo.

The IBCZ exhibition area offers unique advantages in facilitating cross-border trade, enhancing international mobility, and hosting product launches.

Covering approximately 30,000 square meters, it is positioned as an advanced tech zone for consumer electronics, featuring cutting-edge innovations and major global product debuts.

Confirmed exhibitors include domestic tech giant Unitree Robotics and Japanese multinational conglomerate Sony Group Corporation. Exhibits will span AI-powered smart terminals, humanoids, consumer drones, eVTOL aircraft, satellite internet terminals, XR devices, GPU chips, AI foundation models, and 3D printing technologies.

During the expo, the IBCZ exhibition area will function as a platform for showcasing global innovative technology, facilitating international exchanges, and enabling high-end business matching. It will primarily serve cutting-edge tech enterprises, overseas buyers, international channel operators, and tech innovation institutions, strengthening the connections between China's consumer electronics industry and global innovation resources.

 

Source: Official WeChat account of the Appliance and Electronics World Expo at "awe_cheaa"