The 2024 Yangtze River Delta International Shanghai Fashion Season, co-hosted by Donghua University, kicked off in Liantang, Shanghai’s Qingpu district on Sept 20.

As an integral part of the 2024 World Design Capital Conference, the event merges culture, fashion, technology, and branding to create a platform for showcasing and exchanging ideas, fostering a profound integration of Shanghai-style culture and international folk traditions.

The event opened with the melodious strains of traditional Chinese zither music, introducing the International Shanghai Business Style – 5E Qipao Fashion Exhibition. The show seamlessly blended traditional qipao (a traditional Chinese dress for women) with modern business attire, showcasing the innovative productivity of the Shanghai qipao industry.

The ceremony also featured honorary certificates awarded to leading Shanghai qipao brands and the presentation of awards for the 2024 International Folk Gifts Innovative Design Contest, recognizing outstanding contributions to the fashion industry and intangible cultural heritage preservation.

The competition drew over 700 students from more than 80 Chinese universities, highlighting the design talents of a new generation of local and international students. The event concluded with the International Shanghai Fashion Brand Salon, where nearly 100 fashion institutions and entrepreneurs held a discussion titled "Reinventing Chinese Fashion Brands and International Development", exploring the future of Chinese fashion brands on the global stage.

Source: International Cultural Exchange School, Donghua University