The 2024 Tsingtao Beer Festival opens on July 19 in Dachang township, Baoshan district. [Photo/Shanghai Observer]

The second Shanghai Baoshan Tsingdao Beer Festival kicked off on the evening of July 19, promising ten days of festivities that will conclude on July 28.

The event takes place in Dachang, a township in Shanghai's Baoshan district, which has emerged as a key hub for the district's efforts to build a science and technology hub.

The town has emphasized the deep integration of cultural tourism and economic progress, demonstrating its commitment to fostering synergy between the two realms. This year, the annual beer festival has extended invitations to talents from across the city, with the goal of engaging industry professionals and entrepreneurs in a series of talent-themed activities that are set to foster collaboration and innovation.

The event's hosting venue, the Baoshan Sun Moon Light Center, a 175,000-square-meter commercial complex that is strategically located near Dachang Town Station on Metro Line 7, is a large-scale social shopping center that prioritizes new experiences in sports and entertainment, while also featuring distinctive dining options. This initiative aims to create a third space beyond home and work, thereby enriching the community's quality of life.

The festival promises themed performances, interactive engagements, and brand showcases that reflect the unique attributes of Tsingtao beer. Attendees can also participate in exciting activities such as prize draws, cash vouchers giveaways, and multi-brand collaborations, which will ignite a fresh wave of excitement in Shanghai's summer nightlife scene.

The 2024 Tsingtao Beer Festival opens on July 19 in Dachang township, Baoshan district. [Photo/Shanghai Observer]

Source: Shanghai Observer