The wait is finally over — the 2025 Shanghai Shopping Festival is set to kick off, bringing two months of excitement from late April through to the end of June.

This year, Jinshan district is ready to steal the spotlight with a fantastic lineup of activities by the beach that folks just won't want to miss.

On May 2 and May 4, the much-loved Shanghai Jinshan City Beach International Music Fireworks Show returns for its 10th year — and it's promising to be more spectacular than ever.

This year's show highlights the fireworks traditions of China, Italy, Portugal and Malaysia. Through stunning displays synchronized with music, audiences will be transported into the heart of each country's special fireworks culture — creating a breathtaking symphony of sound, light and color over the sea.

Adding to the magic, a drone lights show will bring the night sky to life. Spectators will watch as illuminated drones paint dazzling patterns against the coastal skyline, merging art and technology into an unforgettable visual feast.

But the excitement won't end when the sun comes up. Jinshan City Beach will host a beach carnival, offering a one-stop destination for food, fun and adventure.

Expect a jam-packed schedule filled with:

• Lively parades and creative markets
• Delicious street food and local snacks
• Interactive games and water activities
• Cozy camping experiences under the sky

Extra treats: Limited-time shopping deals at Bailian Jinshan Shopping Mall

From now through to May 20, Bailian Jinshan Shopping Mall is offering exclusive promotions to celebrate the season:

• Gold discounts (by weight)
• Special e-coupons you can redeem with just 1 reward point:

100 yuan ($13.71) off when you spend 500 yuan on fashion, sportswear, shoes and bags (valid online and on-site)

100 yuan off when you spend 2,000 yuan on jewelry and beauty products (valid online and on-site)

Sources: Official WeChat account of Shanghai Jinshan Media Center at "jinshanrongmei", Official WeChat account of Bailian Group