2025 Shanghai Shopping Festival

Why do global brands keep choosing Shanghai?

Ever wondered why global brands pick Shanghai? From market potential to innovation, many make it their first stop. This video reveals why!

Shanghai Shopping Festival rings up 378.5b yuan in sales

The 2025 Shanghai Shopping Festival is coming to a close after two months of exciting retail activity.

A guide to the departure tax refund for overseas visitors

Overseas visitors can be refunded value-added tax (VAT) for the tax-refundable goods they purchase at tax-free stores when they leave China from ports of departure.

Understanding Gen Z consumption in Shanghai

Their lifestyle, consumption habits and values are deeply shaped by digital culture — and in turn, they are reshaping the consumer ecosystem.

Beauty brand Florasis opens new store at Grand Gateway 66

Leading Chinese beauty brand Florasis recently opened a new store at Grand Gateway 66 shopping mall in Shanghai's bustling Xujiahui shopping area.

Italian luxury brand Baxter opens flagship store in Shanghai

Following its first in Milan in Italy, Shanghai is the second to open — and the only one in Asia.

Pop Mart launches first popop jewelry store in Xuhui district

Chinese toymaker Pop Mart opened the first brick-and-mortar store of its independent jewelry brand — popop — on June 13.

Le Labo joins hands with Chinese artisan brand in Shanghai

The French-founded New York fragrance brand Le Labo and the local Chinese artisanal label Gathering recently launched a very special concept store.

Labubu pop-up store set to drive fans wild in Shanghai

A trendy Chinese toy has taken the global market by storm, with its latest product recently selling out almost instantly on release and commanding skyrocketing resale prices.

Shanghai unveils measures to further boost 'debut economy'

Shanghai is ramping up efforts to further boost its "debut economy", with the recent pilot measures to streamline inspections of imported "First in Shanghai" products.

Ball & Chain launches new eco-bag collection in Shanghai

Japanese eco-friendly fashion brand Ball & Chain launched its new product line in China on May 11.

Running shoe maker HOKA opens experience center in Shanghai

California-based international running shoe and apparel brand HOKA opened its first-ever global brand experience center on May 7 in Shanghai's popular Xintiandi area.

<i>One Piece</i> anime series Mugiwara Store debuts in Shanghai

One Piece anime series Mugiwara Store debuts in Shanghai

Fans of the beloved Japanese anime TV series One Piece now have even more reason to celebrate: China's first official Mugiwara Store — the series' flagship merchandise outlet — opened its doors in Shanghai.

Sweden's CRAFT opens first Chinese mainland store in Shanghai

Swedish endurance sports brand CRAFT opens its first Chinese mainland brand experience store in Shanghai.

Pop icon Ozai debuts at Crystal Plus shopping mall

Jing'an district recently welcomed a new cultural sensation, in the form of giant figure of Ozai, a popular character in the pop toy world.

France's Devialet opens biggest flagship store in Shanghai's HKRI Taikoo Hui

French luxury audio brand Devialet has opened its biggest flagship store in China — located in the high-end HKRI Taikoo Hui shopping complex on West Nanjing Road in Shanghai's Jing'an district.

Celine pop-up brings French Riviera charm to Zhangyuan

The Celine pop-up event is set across three themed zones within Zhangyuan's signature shikumen courtyards, celebrating the spirit of a French summer.

Mamuang's magical world comes to life

Step into a whimsical dreamland as the enchanting exhibition The Call I Missed opens in Shanghai, showcasing the imaginative genius of Wisut Ponnimit, a multi-talented artist, cartoonist, and musician from Thailand.

Gracing Shanghai, Prada unveils its first restaurant in Asia

Italian luxury fashion house Prada opened its first standalone dining space in Asia — Mi Shanghai Prada Rong Zhai — in Shanghai's Jing'an district on March 28.

Penhaligon's debuts first fragrance exhibition in Shanghai

The British heritage fragrance house Penhaligon's has launched its first-ever fragrance exhibition, Eau So British, at the former residence of internationally known entrepreneur and philanthropist Robert Ho Tung (1862–1956) in Shanghai's Jing'an district.

South Korean fashion brand EMIS opens first store in Shanghai

Hip South Korean fashion brand EMIS opened its first store on April 2 on Middle Huaihai Road in Shanghai's Huangpu district.

100% Doraemon & Friends Tour: Must-visit exhibition for fans

Starting March 29, the 100% Doraemon & Friends Tour arrives at Shanghai's Jing An Kerry Centre — transforming the entire space into a Doraemon wonderland.

Spring is abuzz with Van Cleef & Arpels' art installations

France's Van Cleef & Arpels has launched a captivating spring event entitled "Spring is Blooming, Imagined by Van Cleef & Arpels" on the city's West Nanjing Road.

Pudong leads 'debut economy' with major event launches

In line with Shanghai's citywide initiative — the 2025 National Premium Products Debut Season & "First in Shanghai" Event Series, launched on March 16 — the Pudong New Area is on the move

Pavilion highlights Shanghai's legacy, luxury, world influence

Shanghai's Jing'an district unveiled a special pavilion on March 16 at Zhangyuan — the hip historic and cultural block on West Nanjing Road — featuring five exhibition zones and offering free entry to the public.

Changning district hosts premier exhibitions, events

From March to May, Shanghai's Changning district will host a series of high-profile exhibitions, premieres and flagship store openings — injecting fresh energy into the city's vibrant cultural and commercial scene.

First in Shanghai | Sneak peek into city's major debut events

The Launching Ceremony of the 2025 National Premium Products Debut Season & "First in Shanghai" Event Series was held on March 16, unveiling a series of major debut events from March to May. Stay tuned for these exciting releases!

Discover latest firsts in Shanghai: Exciting premieres, events

Starting today, Shanghai is unveiling a series of exciting new launches — from product debuts to creative exhibitions — spotlighting high-end brands and emerging trends.

Spanish luxury fashion brand Loewe opens its largest store in Asia

Spanish luxury fashion brand Loewe unveiled its largest concept store in Asia on Feb 18 — the Casa Loewe Shanghai store — at the Jing An Kerry Centre.

Luxury French skincare brand opens first Asia store in Shanghai

French luxury skincare brand EviDenS de Beaute recently opened its first store in Asia, with a look inspired by an ancient castle and located in the Zhangyuan.