As late spring settles over Zhangyuan — a historical and cultural block in Shanghai's Jing'an district — French luxury fashion house Celine has stylishly launched its five-week pop-up store, "ÉTÉ CELINE".

It's the global debut of its latest summer collection and it runs through to May 11.

For the first time, Zhangyuan has introduced a "refunding upon purchasing" service for this event, allowing international visitors to shop and receive departure tax refunds on the spot.

The new offering is widely seen as being a major step in morphing Zhangyuan from a popular photo spot into a true shopping destination — boosting inbound tourism and spending in Jing'an.

The Celine pop-up event is set across three themed zones within Zhangyuan's signature shikumen courtyards, celebrating the spirit of a French summer.

Visitors enter through a lush garden inspired by France's celebrated Provence region — filled with olive trees, lemon trees and lavender, all surrounding a central fountain topped with Celine’s iconic emblem.

Next to the garden is a leisure area with fine sand, inviting guests to play Finnish keels or skittles and France's beloved petanque — two classic European outdoor games. A charming ice cream cart nearby offers cool refreshments between rounds.

On the opposite side, an elegant terrace cafe recreates the relaxed ambiance of French outdoor dining. Every piece of furniture — from lounge chairs to beach stools — has been carefully selected to evoke a serene coastal courtyard.

Inside the main building, the experience continues with a spacious, sunlit interior designed in classic French style. The original wood floors, columns and paneling of Zhangyuan blend seamlessly with Celine's refined displays of summer-ready apparel, accessories and signature woven raffia bags.

White fabric shades, inspired by seaside living, soften the natural light and create a dreamy setting for the brand's collection.

When: Now until May 11

Where: Zhangyuan, No 258 North Maoming Road, Jing'an district

Note: Please make a reservation via Celine's WeChat mini program before you visit.

Sources: Shanghai Observer, official WeChat account of Shanghai Jing'an Media Center at "jaxwzx"