There are plenty of thrills to be had for fans, with the second edition of the Joy Universe Festival lighting up Jing'an Joy City shopping mall in Shanghai from now to Aug 31 — in a dream come true for those who just love ACGN or anime, comics, games and novels.

Featuring over 30 beloved popular characters, stories, brands, or cultural icons holding strong emotional value for fans — this is truly a one-stop destination to dive right into immersive experiences, limited-edition merchandise and photo-worthy moments.

Highlights

↘Manga and anime series

Detective Conan

• First-ever debut of life-size fiberglass statues of Conan and Kaitou Kid
• Four themed zones perfect for photo ops and shopping
• Collect nine brand-new character stamps
• Nearly 200 limited-edition items, only available on site
• Special gifts with purchase and surprise rewards for visitors

When: Now to July 27

Where: 3F Atrium, South Wing

Bleach: Thousand-Year Blood War

• Immersive decor inspired by iconic Bleach scenes and traditional Chinese aesthetics
• First look at newly illustrated visuals and themed merchandise
• Try the official Bleach action mobile game on-site
• Don't miss the atmospheric Chinese-style courtyard setup

When: Now to July 20

Where: 1F Atrium, North Wing

Bungo Stray Dogs

• Featuring new illustrations by official artist Sango Harukawa
• Exclusive goods from Japan's Bungo Stray Dogs Grand Expo Act II (Japanese: 文豪ストレイドッグス大博覧会 第二幕)
• Recreated scenes, interactive games and bonus gifts

When: Now to July 27

Where: 3F Sub-Atrium, South Wing

Sakamoto Days

• Brand-new merchandise including badges, acrylic figures and stationery
• Join photo missions to unlock surprise rewards and win anime goods

When: Now to July 13

Where: 1F Atrium, South Wing

Reborn! (known in Japan as Katekyo Hitman Reborn!)

• Debut of "battle damage makeup"-themed merchandise
• Over 300 new items, including exclusive plush toys
• Snap selfies with the Reborn statue and recreated scenes from the series
• Don't miss stamp rallies, giveaways and special gifts for social media check-ins

When: July 4 to 27

Where: 3F Atrium, North Wing

Miss Kobayashi's Dragon Maid: A Lonely Dragon Wants to be Loved

• Over 100 new items, including movie-exclusive products
• Experience a life-size replica of Kobayashi's home and the Tohru dragon wall
• Unlock gifts, prize draws and other limited rewards

When: July 5 to 27

Where: Rooms N121 &122, 1F, North Wing

↘Game

Sky: Children of the Light

• Creative zones including a meet-and-greet with the game's creators
• Limited Shanghai-themed collectibles: pins, postcards and global debuts
• Fan-favorites like the special keychain designed by Sky and Norwegian singer Aurora Aksnes, known simply as Aurora, make a return!

When: Now to July 27

Where: Room N204, 2F, North Wing

World of Warcraft (or WoW) — Wrath of the Lich King Tour

• Explore Azeroth-themed pop-ups with interactive mini-games
• Meet characters and visit locations from Wrath of the Lich King
• First release of official WoW merchandise on tour

When: July 2 to 27

Where: Room N105, 1F, North Wing

Source: Official WeChat account of Shanghai Jing'an Media Center