Spring is abuzz with Van Cleef & Arpels' art installations

english.shanghai.gov.cn
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France's Van Cleef & Arpels has launched a captivating spring event entitled "Spring is Blooming, Imagined by Van Cleef & Arpels" on the city's West Nanjing Road. [Photo/Shanghai Jing'an Media Center]

In collaboration with French artist Alexandre Benjamin Navet, Paris-based luxury jewelry company Van Cleef & Arpels has brought to life in Shanghai a series of large-scale sculptures, arches, benches and pavilions — all designed in the artist' signature color palette and dynamic lines.

The event, which began on March 20 (the Spring Equinox), will continue until May 5 (the Start of Summer), offering an evolving art experience as the spring season unfolds.

As part of Shanghai's "debut economy" the initiative is expected to provide consumers with a rich and engaging "spring economy" experience — blending art, culture and luxury shopping in one dynamic project.

 

Key locations

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Plaza 66 [Photo/Shanghai Jing'an Media Center]
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Shanghai Centre [Photo/Shanghai Jing'an Media Center]
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Rose Garden [Photo/Shanghai Jing'an Media Center]

 

Visitors are being encouraged to explore the art installations along the spring trail, where they can relax on benches, take in the colorful scenery and engage in interactive activities. As a special treat, participants who join in the fun can receive floral bouquets and postcards, making the experience even more memorable.

For those looking to dive deeper into the creative spirit of spring, an interactive workshop area has been set up, offering opportunities to engage in art projects like flower arrangements and wind chime making.

Additionally, a book corner has been established, filled with nature-related books, inviting visitors to pause, browse and enjoy stories inspired by the natural world.

On April 12-13, the Tao Dance Theater — funded by the Dance Reflections by Van Cleef & Arpels project — will delight visitors with interactive performances that connect art, movement and the spirit of spring.

 

Source: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx"