A pilot project for electronic labels for imported cosmetics was launched in Shanghai's Pudong New Area on May 11.

The initiative, jointly advanced by Shanghai Customs and the Shanghai Municipal Medical Products Administration, is based on the newly revised Measures for the Inspection, Quarantine, Supervision, and Administration of Import and Export Cosmetics.

As a core port and major trade hub for cosmetics imports into China, Pudong has long served as a key platform in Shanghai's efforts to position itself as an international trade center and international consumption hub.

Supported by policy incentives and pioneering reforms, Pudong's cosmetics industry has developed a coordinated ecosystem that spans the entire value chain, from R&D and innovation to logistics and distribution, inspection and testing, brand operations, and end consumption.

At present, Pudong is home to 238 companies designated as the domestic responsible party for imported cosmetics, accounting for roughly 20 percent of the city's total and 6 percent of the national total. Filings for imported ordinary cosmetics in the area exceed 9,000, representing about 27 percent of the municipal total and 14 percent of the national total.

More than 15 leading global cosmetics companies are based or operate out of Pudong. The area also houses five globally influential cosmetics R&D centers and three internationally authoritative inspection and testing institutions, underscoring its strong industrial foundation.

Looking ahead, Pudong aims to develop a pilot model for electronic labels for imported cosmetics that can be replicated and scaled up nationwide.

Source: Shanghai Observer