As Shanghai prepares for the launch of the annual Shanghai Shopping Festival, the city's Pudong New Area is acting to generate significant consumer engagement with the introduction of its year-round shopping carnival.

The ambitious program aims to create a large-scale consumer event – bringing together all the major commercial areas in Pudong and offering a variety of exciting activities to attract both local and tourist shoppers.

During the Shanghai Shopping Festival — which runs from late April to the end of June — Pudong will distribute 50 million yuan ($6.86 million) in leisure and shopping vouchers, enabling customers to enjoy discounts of up to 60 percent at major retail hubs.

The vouchers, which can be combined with store promotions, will offer additional savings of up to 40 percent on purchases of clothing, cosmetics, jewelry and more.

Three of Pudong's major shopping areas will host a variety of events themed around culture, tourism, commerce and sports.

Specifically, the Lujiazui area has partnered with Disney to celebrate the 10th anniversary of its flagship store — featuring exclusive merchandise, a Disney-themed pop-up at the Oriental Pearl Tower and a spectacular light show. Several shopping malls will also participate in Disney-themed promotions and limited-edition gift exchanges.

The Qiantan Expo area, in collaboration with the 2025 Shanghai International Flower Show, has quickly become a popular attraction.

Visitors can explore a 1.5-kilometer flower-viewing route and enjoy events featuring beauty and cosmetics, intangible cultural heritage and leisure experiences. Meanwhile, the resort area will host cultural activities, including a film week focusing on countries involved in the Belt and Road Initiative.

Additionally, the Pudong New Area's newly launched Xiaohongshu social media account will provide real-time updates on festival activities and new attractions.

From March 10 to Dec 28, Pudong is also hosting a lottery event, offering consumers the chance to win a year-long lease of the IM L6 Max electric vehicle.

 

Tips

If you missed the first two rounds of the retail coupon campaign, don't worry! New coupons will be available at 12 pm on May 16, May 23 and on May 30.

Who can get the coupons?

Anyone located in Shanghai can apply for the coupons.

Where do you get the coupons?

The coupons will be distributed through two platforms:

- Alipay

- UnionPay Cloud QuickPass

Coupon details

1. Coupon types

There are four types of coupons:

- Spend 300 yuan, save 90 yuan

- Spend 500 yuan, save 150 yuan

- Spend 1,000 yuan, save 300 yuan

- Spend 1,500 yuan, save 450 yuan

Note: Coupon types may be adjusted in future rounds.

2. How to get the coupons

Coupons are issued on a first come, first served basis.

Each person can get one coupon per platform per round.

Log into the app of either platform during the release time to claim your coupon.

3. How to use the coupons

Coupons can be combined with other discounts from participating platforms and merchants.

The discount applies to the final amount after other discounts.

Only one coupon can be used per transaction.

Coupons are valid for seven days from the date of issuance (the first round is valid for nine days).

Expired coupons will automatically be canceled and the funds will roll over to the next round.

Restrictions:

1. Coupons cannot be used to buy prepaid cards, gift cards, or to recharge products.

2. Eligible product categories include: Clothing, shoes, cosmetics, bags, watches, glasses and jewelry (excluding government-subsidized items and food).

 

Source: Official WeChat account of the publicity department of the CPC Pudong New Area committee at "pdnews"