If you're looking to explore the streets of Jing'an in a unique way, you can give this niche route a try. It will take you on a relaxing walk along the elegant Julu, Fumin and Changle roads, where you can find vintage-style boutiques and trendy local brands. They are not only fun to shop at but also perfect for taking photos!

Estimated distance: 1.2 kilometers

1. Starting point: Xiao Zhuo

Address: No 758 Julu Road

The minimalist decor in Xiao Zhuo leaves shoppers with a sense of purity. [Photo provided to International Services Shanghai]

Xiao Zhuo is a local high-end fashion brand that has a simple, spacious store on Julu Road. With a minimalist design, there are a few quotes written along the walls and artistic carpets, creating a feeling of purity and freedom. The clothes are also light and airy, with neutral colors and simple cuts.

2. Walk 188 meters to Yasi

Address: No 808 Julu Road

Yasi is a contemporary Ruyao porcelain brand. [Photo provided to International Services Shanghai]

Yasi is a modern Ruyao porcelain brand that opened its first store on Julu Road. It adopted the aesthetic porcelain culture of the Song Dynasty (960-1279) into its designs and has expanded to various parts of the country, with dozens of stores nationwide.

The porcelain pieces displayed in the store are exquisite in craftsmanship, unique in color, and aesthetically pleasing. Since its opening, the brand has drawn many people to customize souvenirs.

3. Walk 285 meters to Hitable

Address: No 241 Fumin Road

Hitable is a ceramic collection store. [Photo provided to International Services Shanghai]

Hitable is a ceramic collection store located on Fumin Road. This niche ceramic brand has an organic, warm, and interesting interior space and products. There are no complex patterns or fancy displays however they are all distinctive and rustic, displaying simple beauty.

4. Walk 8 meters to Labelhood

Address: No 184 Fumin Road

Labelhood showcases many independent designer brands. [Photo provided to International Services Shanghai]

Labelhood is a local brand development alliance. The flagship store on Fumin Road showcases many independent designer brands.

The store itself is also very interesting, as it changes the outdoor decoration according to different themes for every season. It is located in a detached house in the sycamore district and you need to ring the doorbell to be able to enter.

5. Walk 106 meters to Xifang

Address: No 720 Changle Road

The "喜" (happiness) element can be seen everywhere in Xifang. [Photo provided to International Services Shanghai]

Xifang is an independent designer brand that draws inspiration from vintage eras and uses oriental aesthetics to interpret the joy of life. The store has a new Chinese style, with the "喜" (happiness) element on every piece of clothing, as well as the bags and accessories. They are very special and suitable for friends who are preparing for marriage.

6. Walk 217 meters to Demi Ciel

Address: No 654 Changle Road

Demi Ciel attracts many customers who enjoy browsing and exploring diverse, exquisite jewelry styles. [Photo provided to International Services Shanghai]

A jewelry shop with a creative design and a pink theme has become a popular destination for jewelry lovers. The shop offers a variety of French niche brands of jewelry, including earrings, necklaces, bracelets, and more. The styles range from elegant and classic to trendy, catering to different tastes and preferences.

7. Walk 445 meters to Yoxipunk

Address: No 683 Julu Road

Youxipunk features handmade jewelry made of various materials. [Photo provided to International Services Shanghai]

Youxipunk sells handmade jewelry at its store, which has become a new online celebrity check-in point. The store may look small, but it is full of surprises, with a lot of jewelry made of various materials, creating a shopping paradise for young women.

The store displays earrings, brooches, necklaces, hats, bags, and a variety of small decorations in a colorful and lively manner, offering a fun shopping experience for jewelry lovers.

Source: "jaxwzx" WeChat account