Plug into new immersive experiences at X-Meta VR park

english.shanghai.gov.cn| July 25, 2025

What is X-Meta?

X-Meta VR park, a leading name in the domestic metaverse entertainment sector, is revolutionizing immersive experiences by integrating Chinese cultural elements with advanced multi-sensory interactive technologies. Following the opening of its first store in Shanghai, X-Meta has expanded to numerous cities, including Shenzhen in Guangdong province and Nanjing in Jiangsu province. In Shanghai, the brand operates locations in Huangpu, Yangpu, and Changning districts.

Popular VR projects

X-Meta has recently introduced two new VR experiences: Love Between Fairy and Devil and Mission Ice Loong.

Love Between Fairy and Devil, featuring actors Wang Hedi and Yu Shuxin, is an oriental fantasy romance series that has been distributed across Asia, Europe, and the Middle East. Since its debut in 2022, it has garnered significant attention, achieving approximately 40 billion views.

The park's Love Between Fairy and Devil VR theater, inspired by the TV series, is the first in the industry to blend Chinese-style anime art with full-sensory VR technology. Participants, equipped with VR headsets, can soar with dragons or immerse themselves in the oriental world as they embark on a fantasy journey.

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​VR technology brings the scenes from the TV series to life. [Photo/Yangpu district news center]

In collaboration with Harbin Ice and Snow World in Heilongjiang province, the park has also launched Mission Ice Loong, designed for family-friendly experiences. This attraction invites participants to explore icy environments, face natural elements, and navigate snowy secret realms.

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​Embark on an exhilarating adventure through a dreamlike ice world. [Photo/Yangpu district news center]

If you go

Locations:

  • 3F, No 389 West Nanjing Road, Huangpu district
  • 3F, No 2500 Siping Road, Yangpu district
  • 1F, Building 20, No 1262 West Yan'an Road, Changning district

Opening hours: 10 am – 10 pm

Tickets: Available on the Dianping platform. A special summer offer is priced at 158 yuan ($22.09) per person, with a daily limit of 100 tickets on a first-come, first-served basis.

 

Sources: X-Meta, WeChat account of Yangpu district news center at "shanghai-yangpu"