Shanghai places a high priority on protecting brands from infringement, with registered trademarks now exceeding 2 million.

The Shanghai Key Trademark Protection List offers a tailored mechanism for enterprises seeking stronger safeguards for their trademarks. The following questions offer a clear overview of what the list covers and how it can benefit businesses.

Q1: What is the Shanghai Key Trademark Protection List?

A1: The Shanghai Key Trademark Protection List is a specialized initiative that protects trademarks that are highly recognized and have substantial market influence. These trademarks face a greater risk of counterfeiting and infringement.

To address this challenge, Shanghai has developed a list that already includes 1,262 key trademarks across 17 batches. This list ensures that these trademarks receive targeted and effective protection.

Q2: How does inclusion in the list benefit enterprises?

A2: Being included offers far more than just recognition. It provides a strengthened administrative protection system supported by precise targeting, efficient resource allocation, and collaborative enforcement efforts. Trademarks on the list benefit from special protection actions, enhanced supervision, and prioritized handling of infringement cases.

The program also facilitates cross-regional collaboration to combat counterfeiting, reducing the need for businesses to repeatedly present evidence and navigate multiple jurisdictions.

This approach shortens the time and lowers the cost of protecting trademarks. In addition, the list provides expert consultancy on international registration and protection, guiding businesses as they expand globally.

Q3: How can enterprises apply for inclusion?

A3: According to the revised Administrative Measures for the Shanghai Key Trademark Protection List, several types of registered trademarks are eligible for inclusion. These include trademarks recognized by the China National Intellectual Property Administration, trademarks with strong public recognition, those that have been infringed upon, those vulnerable to malicious registration by others, and trademarks aligned with brand-building and industry development goals.

Eligible businesses can apply online by logging into the "Government Online-Offline Shanghai" portal. In addition to basic personal or business information, applicants must also upload the trademark registration certificate and the identification documents of the trademark owner.

Source: Shanghai Municipal Development and Reform Commission

Note: The above content is for reference only. In case of any discrepancies, the Chinese version shall prevail.