The Shanghai Online Game Industry Intellectual Property Protection Collaborative Mechanism was launched at the 8th China International Import Expo, uniting industry associations, government bodies and leading developers to strengthen intellectual IP protection across the online gaming sector.

The mechanism was inaugurated by the Shanghai Online Game Industry Association, the Shanghai Internet Industry Federation and Xuhui District Game Industry Service Center in collaboration with major platforms, including miHoYo and Papergame.

Threats such as cheating tools, private servers, and game data leaks are becoming more common, challenging developers, while solo enforcement remains costly. The mechanism aims to encourage information sharing, establish coordinated standards, and promote joint actions to enhance the efficiency of IP protection.

Luo Xi, legal director of miHoYo, said IP protection must shift to collective governance. The mechanism's expert committee includes scholars from Peking University, Tongji University and East China University of Political Science and Law to boost collective governance.

Participants signed the Joint Initiative for Intellectual Property Protection in Shanghai's Online Game Industry to encourage respect for originality and coordinated enforcement. The mechanism seeks to connect industry stakeholders and policymakers, fostering sustainable and innovation-friendly governance.

Source: Shanghai Intellectual Property Administration