Visitors enjoy a walk in the Shanghai Lavender Park. [Photo/xinmin.cn]

The 2024 Shanghai Lavender Festival commenced at the picturesque Shanghai Lavender Park in Pudong New Area on May 1, offering a unique fusion of flower appreciation, contemporary art, music, business activities, and camping. This innovative blend aims to redefine urban vacations, catering to those seeking a fashionable and culturally rich getaway.

In a strategic partnership with Rolling Stone China, the festival has introduced park brand activities that spotlight trendy music, international art exhibitions, vogue, interactive markets, and elements of outdoor living. This collaboration promises a dynamic and immersive experience for visitors, blending artistic expression with nature's beauty.

To enhance visitor engagement, the park has been divided into five distinct sections. These include areas dedicated to brand and art interactions, markets featuring internet-trending restaurants, vibrant music stages, and camping spaces. Each section offers a unique experience, catering to a diverse range of interests and preferences.

As the festival unfolds, more exciting activities are scheduled for May and June. Upcoming events include a special Mother's Day family-themed celebration, a Rolling Stone pop music exhibition and party, and a Children's Day-themed event.

The festival will last through June 2.

Source: xinmin.cn