The 2024 Shanghai Online Lunar New Year's Shopping Festival has kicked off, presenting a diverse lineup of over 80 events from Jan 18 to Feb 17. 

The festival features specialized sessions such as the "New Trend Special Session", "Products from Countries involved in the Belt and Road Initiative Special Session", "New Power Special Session", and "New Year's Eve Special Session", among others, offering a rich and immersive experience for participants.

Highlights of the festival include themed weeks dedicated to ASEAN e-commerce, focusing on countries such as Thailand, Malaysia, and Indonesia, showcasing their unique cultural and culinary offerings. 

A booth showcases the cultural and culinary offerings of Indonesia. [Photo/WeChat account: shanghaifabu]

Additionally, the festival will highlight specialized activities for established brands, live events, and enticing promotions, creating an engaging experience for consumers.

In the culinary realm, the "New Year's Refresh Promotion Special" will feature activities by Douyin Supermarket, offering over 20-million-yuan ($2.81 million) worth of consumer coupons, lucky draws, and live broadcasts, covering a wide range of product categories.

For those seeking cultural and tourism experiences, the "New Year's Cultural and Tourism Special Offers" segment will present themed flights, air ticket promotions, and special discounts, ensuring an exciting and affordable travel experience for participants.

The festival will also spotlight the "digital commerce and agricultural development" specialized program, featuring the promotion of superior products from Shanghai and Kashgar in northwest China's Xinjiang Uygur autonomous region, as well as goodies from Guoluo Xizang autonomous prefecture of northwest China's Qinghai province, providing a platform to showcase and sell special regional products.

A colorful array of products on offer. [Photo/WeChat account: shanghaifabu]

Source: "shanghaifabu" WeChat account